The Reality of Pricing a Land Blind Offer Campaign (LA 1814)

The Reality of Pricing a Land Blind Offer Campaign (LA 1814) Transcript: Steven Jack Butala: Steve and Jill here. Jill K DeWit: Good day. Steven Jack Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill K DeWit: and I'm Jill DeWit, broadcasting from sunny southern California still. Steven Jack Butala: Today I talk about the reality of pricing a land blind offer campaign. Pricing, pricing, pricing. Jill K DeWit: Geez, God, I just can't get away from it. Why are we always talking about pricing? Steven Jack Butala: Look, this is really timely for me. Jill K DeWit: Man. Steven Jack Butala: I feel compelled. Jill's going to do her nails during this entire episode. Jill K DeWit: Totally. Steven Jack Butala: I feel compelled to happily report that I very successfully completed, not only completed about a 12,000-unit mailer very recently and got it to O2O on schedule, but as a result ... Well, I'll get into it in a second. Jill K DeWit: Yeah. Steven Jack Butala: But a lot of really, really cool little micro changes happened throughout that process that's allowing me and the business partner that Jill and I have taken on to a bunch of these real estate deals ... Jill K DeWit: Oh, this latest mailer? Steven Jack Butala: ... To very effectively not just complete this mailer, but to really, we put a whole system in place to get to really never stop mailing out offers. Jill K DeWit: Yeah, we do that now and then, we shake it up. We'll bring in other people, try to divide up the work. It doesn't always go that way, but we sure try. Steven Jack Butala: What does that mean? Jill K DeWit: Oh, no, because we bring other people and sometimes I end up doing the work. And you'll hear about it tomorrow in the case study. It's not about you. Steven Jack Butala: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And I just mentioned offers to owners, but I hope you know by now, Jill and I have a full-blown commercial printing company that's completely dedicated to facilitating your offer campaigns. So we get it printed and in the mail, the entire deal start to finish. It's called offers2owners.com. You simply need to go to [email protected] and take a look around and see if it's for you. We send out between 700,000 and 1 million offers a month. So it's really worked out as a product for our members and non-members too, people in the business. Jill K DeWit: Can I just add a little note on that? Steven Jack Butala: Sure. Jill K DeWit: Because you just recently did a new order for ourselves, and they're constantly getting better. And it was kind of fun for you to show me, "Look at our company." Steven Jack Butala: Yeah. Jill K DeWit: "This thing's looking really good. Look how on if they are and how professional. I'm like, "This is awesome." Steven Jack Butala: The person that runs that operation, his name's Aaron Belt. We've been working with him for years now. And he's, like we talked about yesterday, he's got that personality type where we just all understand each other. He's making constant improvements, to the point now where he doesn't tell us any more. Jill K DeWit: We're just surprised, we're like, "Wow." Steven Jack Butala: Or just checks with us. There's a few parameters that we have about the number of promotions that we ... But outside of that, boy, he just is an order machine. Jill K DeWit: Mm-hmm. Michael wrote, "Hi, friends. There are many folks here who unexpectedly had a large number of buyers bid on a recent purchase." I wonder what that was. "When this occurs, do you actively focus on the same area and remail the same list but with much higher offer amounts, knowing that there are buyers actively looking in the area?" Buyers who bid on a recent purchase. Steven Jack Butala: Do you understand the question? Jill K DeWit: No.