Start Marketing for Sale the Day You Open Escrow (LA 1077)

Start Marketing for Sale the Day You Open Escrow (LA 1077) Transcript: Steven Butala:                   Steve and Jill here. Jill DeWit:                            Hi. Steven Butala:                   Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit:                            And I'm Jill DeWit, broadcasting from sunny Southern California. Steven Butala:                   Today, Jill and I talk about how you should start marketing for the sale of your property the day you open escrow. How did this come up? Jill DeWit:                            Isn't this great? Oh, I have a lot to say. Steven Butala:                   I know how this came up. You want me to describe it or should you? Jill DeWit:                            Uh-oh, this can't be good. No, how you just said it, the way you just said that it sounds like somebody's going to get in trouble. Steven Butala:                   Jill and I are in the process of massively expanding our staff. Jill DeWit:                            This is how it's supposed to go- Steven Butala:                   Actually, doubling our staff- Jill DeWit:                            Not how it always goes, let me just back up with that. So go, go ahead. Thank you. Steven Butala:                   Doubling and then eventually probably the next 30 days tripling our acquisition and sales staff for our land product. It's not the only business that we have, but it is the most profitable one and requires the least amount of cash. So it's the one we love the most, obviously. That's the one we have a show about. Jill DeWit:                            Exactly. Steven Butala:                   And so like always there's a ramp-up period and training period. And so we're noticing that we're not sending a clear message about what this whole episode is, which is you can't start marketing too early. Jill DeWit:                            Right. Steven Butala:                   And you always have to change how you're approaching marketing and making it better. So that's really what this show is all about. Some people ... When people join us in our group as members, and a lot of times employees, they've learned a lot of stuff about real estate. However they got to us, there's all this stuff that they've learned in real estate, and a lot of it we have to undo. Steven Butala:                   And so in the world of real estate out there, there's this concept of buy it as cheap as you can, and I mean as cheap as you can ... and close the deal. Get it all ready for marketing. Get it out there for as much as you possibly can, the price as high as you can, and then wait. And that's what we've all learned through our parents selling their house and the real estate agents that we know. This is the universal way largely because no one has taught them anything else. Jill DeWit:                            That's beautiful. And you're right. Steven Butala:                   And so all that's wrong what I said- Jill DeWit:                            I know, that's the whole thing. Steven Butala:                   If you're listening to this show, just wait. We will get to the right way. That might've worked in 1979, I'm sure it did. Jill DeWit:                            I have something funny to say about that. So what this is is people right now, I think they're so focused on getting the property and buying the property, having it and they go, "Okay, today's Tuesday, now I own it. Now what do I do?" Okay, wait a minute. Steven Butala:                   That's a perfect way to say what I said. Jill DeWit:                            But wait, I got to take it a step further. It's just like when you're pregnant, let me tell you. Well, if you have a kid- Steven Butala:                   Oh my God, this is great. Jill DeWit:                            This is hilarious. If you've ever been pregnant or your partner's been pregnant,