Run if You Hear These Four Words from REI Educators (CFFL 0211)

Run if You Hear These Four Words from REI Educators Jack Butala: Run if You Hear These Four Words from REI Educators. Every Single month we give away a property for free. It's super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don't even have to read it. Thanks for listening. Jack Butala: Jack Butala from Land Academy, welcome to our cash flow from land show. In this episode Jill and I talk about how you should run if you hear these 4 words from an REI educator out there, not us of course. Before we get into the show Jill, let's take a question posted by one of our members on SuccessPlant.com, our free online community. I'm actually going to read this one because I love it. I'm going to read it today and I'd love to get your opinion and your answer. Jill DeWit: Awesome. Jack Butala: Tim says, "I was going through some rough numbers on my mailers, tax delinquent versus non tax delinquent. The results? I've made 3 times as much money on around 1/3 of the response rate, so less calls but more deals with non tax delinquent mailers. Not only that, but I've sent about 40% more tax delinquent mailers and I compare them 1 to 1, so for me, I'm (mostly) done using the tax delinquent lists." Jill DeWit: I love it. Jack Butala: Jill, I've been saying this for years and years and years I've been saying this to people. Jill DeWit: I know, thank you. Jack Butala: I'm so happy that someone else said this. Jill DeWit: Exactly. Jack Butala: For some reason people don't believe me. Jill DeWit: They don't believe you for some reason. They don't believe us. I don't get it. It's like, "Okay, you want to hit your head against the wall. Go right ahead." Jack Butala: If you're brand new to this, a lot of people can, in household selling and land flipping, there's a lot of people, the majority, who believe that you should just concentrate on one type of mailer target. Jill and I for years have been saying, for now decades, you're missing out, send everybody a mailer. Send everybody an offer that you've identified, and they'll come back for years. If they don't respond to it, they'll put it in a file, believe me. We get calls for years and years and years on mailers that we sent out a long time ago. Tim, thank you. I couldn't have written it better myself. Jill DeWit: Sorry you had to find out the hard way, Tim, but that's okay. Jack Butala: The truth here, I'm reading between the lines, there's a lot of competitors. In fact, that's what this show is about: there's a lot of competitors out there who I think are teaching the wrong stuff. If you're just going to send tax defaulted property owners a letter, you're missing, in Tim's words, you're missing 2/3 of it. 2/3 of the deals you're missing. Jill DeWit: I agree. There's so many headaches and things that could possibly go wrong on a lot of those deals. They're a lot more work, like Tim just said, so yep. Jack Butala: If you have a question or you want to be on the show, give us a call at 800-725-8816. Today's topic: run if you hear these 4 words from REI educators. Not us, of course. Jill DeWit: I love this. Jack Butala: This is the meat of the show. What are they, Jill? What are the 4 words? Let's cut right to it. Jill DeWit: All right: millionaire ... Jack Butala: Yeah. Jill DeWit: I love it. Do you want me to do all 4 and then we'll talk about each one? Jack Butala: Yeah. Jill DeWit: Millionaire, and then next we're going to do words like, "No work." Jack Butala: Yeah, "It doesn't take any work to succeed at this." Jill DeWit: None. No money. Jack Butala: Oh yeah, "It's all for free. Doesn't cost a dollar." Jill DeWit: And secrets. I love that one. Jack Butala: "There's no secrets." Jill DeWit: