Recovering HGTV House Flippers Make Great Land Academy Land Flippers (LA 1720)

Recovering HGTV House Flippers Make Great Land Academy Land Flippers (LA 1720) Transcript: Steven Jack Butala: Jack and Jill here. Jill K DeWit: Hi. Steven Jack Butala: Welcome to The House Academy Show. It must be Wednesday, entertaining real estate investment talk. I'm Steven Jack Butala. Jill K DeWit: And I'm Jill DeWit, broadcasting from the Valley of the Sun. Steven Jack Butala: Today, Jill and I talk about recovering HGTV House Flippers and how they make great Land Academy, land flippers. Jill K DeWit: I love this. You know what's funny, I was watching HGTV last night, as a matter of fact. You know what? Steven Jack Butala: Does it get better or worse, that channel? Jill K DeWit: It's great. Because you know what? It is so fun, it's so entertaining, and I'm not doing it. And it was funny because we were talking about one the other day too. Like, "That doesn't even sound real." I'm like, "You know I question it." I'm sure some of it's- Steven Jack Butala: No. Jill K DeWit: ... probably not exactly- Steven Jack Butala: None of it's real. Jill K DeWit: ... accurate or real, but again, it is entertaining. Steven Jack Butala: Somebody told me in there, when we lived in Los Angeles, somebody from Hollywood said, "You know, reality TV is a style. It doesn't mean it's real." Jill K DeWit: That's true. Steven Jack Butala: [inaudible 00:01:00]. Jill K DeWit: That's actually really funny. Steven Jack Butala: The sit the way that some people film westerns, some people film reality TV. Jill K DeWit: Does the name start with a B? Steven Jack Butala: I don't remember who said that. Jill K DeWit: Okay. Steven Jack Butala: I will say this that, the numbers that they flash on the screen about, "Oh, we bought this house, especially in Indiana, we bought this house for $5,000. The city was going to tear it down and we scraped it and put a new house up for $38,000." How is that possible? There's no stretch of, there's no way those numbers can be right. You can't put a new mobile home on a piece of property, I know this from recent experience, for less than 150,000 bucks. So, how you build a new house for 30,000 is just a crack up. Jill K DeWit: Exactly. Steven Jack Butala: Before we get into it, let's take a question posted by one of our members on the LandInvestors.com online community. It's free. I've got to tell you, last year a ton of Land Academy members came to Jill and I needing extra help getting their blind offer campaigns in the mail. So, I took a look at how we personally send out mail with our key employees and ultimately, made the same people available to Land Academy members to get their mail out. We call it concierge data. It's the exact same service I use with the same people that I've trained over the years to do our mailers. Jill K DeWit: Our staff. Steven Jack Butala: Our staff. A year later, hundreds of our members now are outsourcing their entire mail process with this product. Check out offers2owners.com and take a look at concierge data. See if it's for you. Jill K DeWit: Erin wrote... Okay, I'm still running my red, yellow ring tests. I found out what appears to be some promising zip codes and decided to look at 12 months of past data. They look great in the last month but not so great for several months last year. See example. I saw that, what was there a minute ago. So, how much weight do you give to historical performance versus the last month or two? Steven Jack Butala: This is brilliant. A brilliant question. Do you look at just very recent data or the last two or three months? Or do you take a look at it a year back. Because this is kind of the experience that you're having here, Erin, has flipped from my experience. Usually the most recent months, at least where we're sending mail, are the best. They have the lowest days on market, the highest number of properties sold, and the lowest number of properties that are for sale. And all the ratios that were the red, green,