Mastering Real Estate Direct Mail: The Red Green Yellow Test
Land Academy Show · Steven Butala & Jill DeWit
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Show Notes
In this episode, hosts Steven Jack Butala and Jill K DeWit dive into the powerful red green yellow test, a method they developed for determining the best places to send direct mail for real estate deals. This technique has become a key part of Land Academy’s success and has been widely adopted by others in the industry. Learn how the red green yellow test works, why it’s so effective, and how you can use it to make smarter, data-driven decisions when sending out your next batch of mail.