Land Academy 1000 Free Record a Month Giveaway (LA 1424)

Land Academy 1000 Free Record a Month Giveaway (LA 1424) Transcript: Steve: Steve and Jill here. Jill DeWit: Howdy. Steve: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala. Jill DeWit: And I'm Jill DeWit, broadcasting from awesome, cool Arizona. Steve: Rainy Arizona today. Jill DeWit: It is, a little bit. Steve: Today, Jill and I talk about Land Academy's 1000 Free Record-a-Month Giveaway. I was just informed, it's not a giveaway at all. Jill DeWit: It's not a giveaway. It's a new thing. It's not like it's a special thing right now. It's the way we roll, and I'll explain it. Steve: Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And if you're a Land Academy member already, please check us out or join us on Discord. Jill DeWit: David wrote, "My latest mailer had sites zip code- Steve: Situs. Jill DeWit: Situs, excuse me. It was not spelled the right- Steve: I know. It's not you. Jill DeWit: Okay, got it. Steve: It's David. Jill DeWit: S-I-T-U-S zip code for about half of the 1000 records I downloaded. I got those all priced by zip code. Then there's the other 4000, and I don't know where they are in the county, unless I put them into ParcelFact. Pricing by zip code or subdivisions, always how I do it, but on this other half of the [inaudible 00:01:15], that that doesn't seem to have those. How would you price them? I have them priced by school district right now, which looks to be a reliable data set for the properties. But I haven't sent them out. My gut is that this won't be perfect, but the county's good enough that I think I'm willing to risk my mailer costs on pricing that may not be exact. Take it away, Jack. Steve: It's never perfect. Jill DeWit: Yeah. Steve: Jill and I went to a dinner with a bunch of our years and years friends last night. And one guy's a government contractor. And he owns a manufacturing company. They do all kinds of stuff, from jet engine parts to whatever. And we're going down the path, starting a company with him, which we will market some very specialty items that he will manufacture. And there was a guy there that has been in that business for a lot of years, but he's never been an entrepreneur. He's been a friend of mine for 25 years. And so, I started down the path with the entrepreneur buddy. And the guy who's a former CEO of a company, a government contracting company, couldn't keep up and didn't understand us. And I love these guys. I love them equally. But there's entrepreneurs who just won't take no for an answer. And then, there's former CEOs or former W2 employees that have never been truly through a startup, so they don't get it. So on my left, is this guy saying, "We're going to do this and we're going to probably fail at it 50 times before we get it right," which I'm saying, "Exactly. Is there another way?" And my former CEO buddy's just horrified. And he doesn't understand why. So look, so my point is here, yeah, it's not going to be perfect. The mailers I do are not perfect. I'm going to talk about failing all this week. Because we have a lot of new people, and there's a material percentage of these people... I'm not sure if David is one or not. I don't think so. He's not actually, now that I'm thinking about it, that haven't wrapped their head around the fact that they're going to fail a few times. Jill DeWit: What do you think about his thought process here? I think that was scrappy. Steve: I do too. Jill DeWit: I'm really impressed. You're like, "Okay, what else can I use?" Steve: That's geographic specific. Jill DeWit: School district is great. Steve: Yeah. Yeah. Jill DeWit: That's a great way to do this. I love it. Steve: Here's what I'd do- Jill DeWit: I'd love to... you can't... what David said in the beginning, I'm just going to explain real quick. There's no way, nor should anyone ever sit and one-by-one look up things.