Fail Your Tail Off with Justin Christianson of Conversion Fanatics (CFFL) 0009

Fail Your Tail Off with Justin  Christianson of Conversion Fanatics Jack Butala:                   Justin is a self proclaimed numbers junkie and best selling author on the subject of conversion optimization. A 13 year veteran of digital marketing. He has a unique ability to find holes in marketing plans, and quickly plug them for a better return on investment. After several online successes and a successful private consulting practice, Justin along with [Manish Punjambi 00:00:22]. Is that the correct pronunciation, Justin? Justin:                                   That is, Manish Punjambi. Jack Butala:                   Excellent. Co-founded conversion phonetics. A boutique-style all in one conversion rate optimization company that serves mid to large scale clients. Effectively increasing the effectiveness of their online marketing campaigns and website conversions. Justin, before we start, I got to tell you. Jill and I, we talked about hiring you as a consultant. We figure we just have you on the show instead. Justin:                                   That works too. Jack Butala:                   Excellent. Jilly, you're with us right? Jill DeWit:                            Yep. I'm here. Jack Butala:                   First question, how did you get started in this business, and what's your background? Justin:                                   Well, I actually started out in network marketing back in 2002. Figured out the whole belly-to-belly prospecting, trying to convince my family and friends into joining my next pills, thrills, and lotions company wasn't out for me. I found internet marketing, and quickly moved into affiliate marketing. Sold a publishing company, an information marketing company back in my business partners in 2009. Kept getting asked about implementation and optimization, so I went into private consulting. Then, we decided to formalize it a couple of years ago. Jack Butala:                   Great. Jill DeWit:                            Nice. Jack Butala:                   You've just figured it all out now? There's no where else to go for you? You figured it out? Justin:                                   Yeah. I'm constantly learning. Jack Butala:                   When did you realize this profession was for you? Did the profession choose you or did you choose it? Justin:                                   It kind of chose me. Jack Butala:                   Good. Justin:                                   Figured out that I was good at a lot of the implementation things. I'm just kind of a implementer by nature. I just kind of fell where it is now, I guess. Jack Butala:                   That's great. Just for fun, what's your revenue ballpark? Justin:                                   A little over a million. Jack Butala:                   That's great. What was the worst professional experience you've had? What'd you learn? Let's say the biggest failure. Justin:                                   Biggest failure was probably taking on the wrong type of people to work with. Jill DeWit:                            Oh. Justin:                                   My lesson is choose who I get to work with. Jack Butala:                   Yeah. Jill DeWit:                            That's cool. Have you ever had a product, or a business, or an industry that totally stumped you? Justin:                                   No. Jill DeWit:                            That's cool. Justin:                                   I really haven't. Between myself and my business partner, there isn't anything we've haven't seen or done. We're constantly evolving and learning every single day. We really haven't had anything that we haven't been able to increase the conversions on, at least in some fashion. Jack Butala:                   Mm-hmm (affirmative) Jill DeWit:                            That's cool.