Ep 69: Building Ru & Rocka: From Ideation to Selfridges Launch

In this episode of Ladies Who Launch, Rochelle sits down with Katherine Barlow, founder of Ru & Rocka, for an honest, unfiltered conversation about what it really takes to build a fashion brand from scratch.

From the spark of an idea to building a team and letting others into her business, Katherine shares the real founder story behind one of the most original brands in the space today.

We cover:

• How Ru & Rocka started and the moment it became real
• Being responsible with money and navigating small business finances
• How to build a brand that's truly original in a crowded market
• Building the Ru & Rocka team and knowing when to hire
• Building a true brand identity & DNA
• Launching in Selfridges  
• 
  

Whether you're in the early stages of building your brand or scaling your team, this one is packed with lessons you won't want to miss.

We Are Ladies Who Launch! 

CHAPTERS

00:00 Introducing Katherine Barlow

04:56 Instagram Side Hustle

07:16 Finance Lessons Learned

09:47 Building A Brand Solo

12:51 From The Studio to Ru & Rocka

30:11 Scaling Without Fear

32:37 Brand DNA Matters

33:41 When Big Brands Copy

38:32 Building Thick Skin In Business 

40:52 Launching In Selfridges 

46:57 Scrappy Startup Lessons

48:12 What’s Next For Ru & Rocka 

58:09 Final Advice For Business Owners

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FOLLOW KATHERINE

Instagram: ​​https://www.instagram.com/kb.barlow/

Ru & Rocka: https://www.instagram.com/ruandrocka/

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