Ep 52: From Beauty Salons to Pilates Apps: Bryony Basse's Journey to Building Her Wellness Empire

In this powerful episode of Ladies Who Launch, Rochelle sits down with Bryony Basse (neé Deery), her Cloucha matcha co-founder, wellness expert, podcaster, and founder and creator of Pilates By Bryony — the global wellness platform transforming how women move, strengthen, and reconnect with themselves.

Bryony shares her deeply personal story:

• Growing up with instability and anxiety

• Her life-changing accident which led her to Pilates

• Navigating burnout in her corporate years

• How Pilates became her anchor, and then her calling

• Building a digital wellness brand with global impact

• The discipline and mindset behind her success

• The truth about wellness, routine, and inner work

This episode is raw, grounding, and inspiring — the kind of conversation that reminds you it’s never too late to rebuild, reroute, or rise.

🎙️ Listen now on Ladies Who Launch — new episodes every week.

Main Topics & Timestamps

• Early Entrepreneurship & Independence [00:00:56]
• Family Influence & Work Ethic [00:03:15]
• Discovering Pilates & Turning Point [00:12:13]
• Building the Business from Scratch [00:19:01]
• Breakthrough Moment: January Challenge [00:24:39]
• Transition to the App Model [00:30:43]
• Brand, Community, and Team Building [00:34:26]
• Future Vision & Wellness Expansion [00:56:13]

FOLLOW BRYONY

https://www.instagram.com/bryonydeery/

https://www.instagram.com/beyondthemat.podcast/

https://www.instagram.com/pilatesbybryony/

https://www.pilatesbybryony.com/ 

podcasts.apple.com/gb/podcast/beyond-the-mat/id1747375211 

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