Ep 49: How Anastasia Soare Turned $5,000 into a $3 Billion Brow Empire

Discover how Anastasia Soare turned one brilliant idea — the perfect brow — into a global beauty powerhouse.

When Anastasia Soare arrived in America, she barely spoke English and had $200 to her name. Today, she’s the founder of Anastasia Beverly Hills, one of the most influential beauty brands on the planet.

In this episode, Rochelle Humes uncovers the incredible journey behind the woman who redefined eyebrows and built a $3 billion business from the ground up. Anastasia opens up about her early days as an immigrant, the moment she spotted an untapped opportunity in the beauty industry, and the powerful lessons she learned about resilience, self-belief, and doing every job in your business.

This is more than a beauty story — it’s a masterclass in building something iconic from nothing.

Tune in for real talk, raw lessons, and inspiration to build your own version of success.

Key Talking Points

1. Early Life in Romania & Lessons in Resilience

00:01:25 – 00:07:22

2. Immigrating & Adapting to Life in America

00:11:08 – 00:15:32

3. Entering the Beauty Industry

00:17:23 – 00:19:45

4. Eyebrow Technique & Business Foundation

00:19:45 – 00:22:30

5. Starting and Growing Her Own Salon

00:23:05 – 00:27:56

6. Press, Celebrities & Oprah Winfrey Moment

00:30:01 – 00:33:01

7. Launching Products & Scaling

00:33:21 – 00:43:05

8. Advice for Entrepreneurs

00:53:31 – 00:54:39

FOLLOW ANASTASIA

https://www.instagram.com/anastasiasoare/

https://raisingbrowsbook.com/ 

Anastasia Beverly Hills: https://www.instagram.com/anastasiabeverlyhills/ 

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