Analyst Chat #70: AdTech and Future Alternatives to 3rd Party Cookies
Analyst Chat
KuppingerCole Analysts · Anne Bailey, Matthias Reinwarth
April 5, 202120m 24s
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Show Notes
Annie Bailey and Matthias continue their conversation around privacy, targeted marketing and the end of the era of the 3rd party cookie, that they started two weeks ago. They discuss the characteristics and the pros and cons of upcoming approaches, while this technology area is still continuing to evolve.