Analyst Chat #137: What Is CDP and What Benefit Does It Add to Consumer-Centric Identity Ecosystems?
Analyst Chat
KuppingerCole Analysts · Roland Bühler, Matthias Reinwarth
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Show Notes
Customer Data Platforms (CDP) are a fairly new addition to the pool of consumer identity centric management solutions. KuppingerCole Fellow Analyst Roland Bühler joins Matthias for the first time and he explains the full picture of consumer identity and detail what differentiates CDPs from other solutions, such as DMP, CRM or Marketing Automation Solutions.
Here are the links to the documents that Matthias and Roland are talking about: Customer Data Platforms, Machine Customers - The Impact of Customer Bots on Customer Journeys