Analyst Chat #115: From Third-Party Cookies to FLoC to Google Topics API
Analyst Chat
KuppingerCole Analysts · Anne Bailey, Matthias Reinwarth
March 7, 20220
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Show Notes
Online tracking is a highly visible privacy issue that a lot of people care about. Third-party cookies are most notorious for being used in cross-site tracking, retargeting, and ad-serving. Annie Bailey and Matthias sit down to discuss the most recently proposed approach called „Topics API“.