Analyst Chat #112: Licensing Strategies for Vendors and Customers
Analyst Chat
KuppingerCole Analysts · Martin Kuppinger, Matthias Reinwarth
February 14, 202216m 49s
Audio is streamed directly from the publisher (media.kuppingercole.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The conclusion of a tool choice process is usually the consideration of commercial aspects, i.e. software costs and licensing. Martin Kuppinger and Matthias look at this central aspect and discuss different approaches to make different offers comparable, but also give recommendations to vendors on how they can make decisions easier for their potential customers.