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The 'Extremely Hardcore' Story of Elon Musk's Twitter Takeover

The 'Extremely Hardcore' Story of Elon Musk's Twitter Takeover

We talk to her about the history and future of Elon Musk’s Twitter and hear about your recent experiences on the platform.

KQED's Forum

February 16, 202455m 42s

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Show Notes

When Elon Musk bought Twitter in 2022, he envisioned remaking the company into what he thought should be a “free speech platform.” What ensued was chaos, mass firings and a steep decline in advertising revenue for the already financially struggling company. In her new book “Extremely Hardcore,” Zoe Schiffer tracks Musk’s takeover of the platform, now known as X, and its effects on those who worked for him. We talk to her about the history and future of Elon Musk’s Twitter and hear about your recent experiences on the platform.


Guests:


Zoe Schiffer, managing editor, Platformer - author, "Extremely Hardcore: Inside Elon Musk’s Twitter"

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