Tina Thompson of Seniq: Obsessing Over Product and Building a Brand That Resonates
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Show Notes
Tina Thompson, co-founder of Seniq, joins us to talk about the deeply intentional process behind launching a new kind of outdoor apparel brand. From obsessing over product development to creating grassroots buzz without paid influencers, Tina shares the highs, lows, and learnings from Seniq’s first year in business.
Topics We Cover:
- The origin story of Seniq and what makes it different
- Prioritizing product over marketing—and why that’s working
- Building relationships instead of transactions with early customers and ambassadors
- The emotional toll and self-discovery of being a founder
- The role of strategic partners and angel investors
- What's next for Seniq’s product expansion and retail growth
Links:
- Seniq
- Seniq Ski Collection launch video
- Tina's blog post - Advice Worth Ignoring: Building a Startup on Gut Instincts
- Anna Wintour's Masterclass
- Founders Podcast about Todd Graves of Raising Canes
The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/
KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia.
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