Listing Lessons (Part 1) Developing Your Core Marketing Strategy
KGCI: Real Estate on Air · John Schuchman
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Show Notes
Summary:
This episode is the first installment of a practical series focused on mastering listings. It lays the essential groundwork, teaching agents how to build a powerful and repeatable marketing strategy from the ground up. Listeners will learn to move beyond the basic "3 P's" (Put it on MLS, Put up a sign, Pray) and develop a comprehensive plan that defines a target buyer, selects the right marketing channels, and creates a compelling property narrative. This is a foundational guide for any agent looking to create a system that wins listings and gets them sold.