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Attorney Jen Sawday on the Emotional Side of Probate

Attorney Jen Sawday on the Emotional Side of Probate

KGCI: Real Estate on Air · Bill Gross

February 14, 202633m 45s

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Show Notes

Summary:

This episode with Attorney Jen Sawday is a crucial, non-tactical guide for real estate agents working in the sensitive probate niche, focusing on the emotional and human element of estate sales. The discussion emphasizes that the fiduciary (Executor) is often dealing with significant grief and emotional stress, which complicates the transaction. Sawday provides insights on how agents must approach these clients with empathy, patience, and clear communication, positioning themselves as a compassionate resource rather than just a salesperson. This is an essential listen for agents who want to build trust and a strong reputation for handling complex, sensitive transactions.

Topics

real estatenewshomebusinesslead generationlead conversionmarketingsocial mediabranding