A Simple Framework for Email Marketing That Works with Liz Wilcox
KGCI: Real Estate on Air · John Schuchman
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Show Notes
Summary:
Email marketing expert Liz Wilcox provides a refreshingly simple framework to help agents overcome writer's block and connect with their database. She details her "hook, story, call to action" method, arguing for simple, personality-driven emails over complex, image-heavy newsletters. Agents will learn a practical, easy-to-implement strategy for nurturing new leads and staying top-of-mind with their sphere of influence and past clients, using emails that people actually open and respond to.