Customer Experience - vs - Coffee Quality
Keys To The Shop : Equipping Coffee Shop Leaders · www.keystotheshop.com
June 20, 20196m 21s
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Show Notes
Coffee is too cheap, and we all want customers to pay more for specialty coffee. How can we more effectively shift customers over to paying more, is it through higher quality or better experiences? Today we chat about why elevation of the customer experience is the ultimate leveraging tool for creating sustainable value and ultimately will be what determines whether people will consistently pay more.