417: Dialing in Your Water w/ Taylor Minor of Third Wave Water
Keys To The Shop : Equipping Coffee Shop Leaders · www.keystotheshop.com
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Show Notes
For a long time the coffee you could get at home was limited in quality because the average home user, while able to purchase gear and coffee, was not able to match the commercial water quality of their favorite cafe. All that changed when ThIrd Wave Water democratized ideal water for coffee and helped unlock the potential for innumerable coffee lovers world wide.
Taylor Minor is Co-Founder of Third Wave Water. With a passion for technology and having owned and ran his own roastery, Taylor eventually applied this experience to customizing his own water then, along with business partner Charles Nick, developed Third Wave Water. 3W Water was featured on Shark Tank and has been had a global impact on how people view and can access ideal water for the various coffees they brew.
In our conversation wee discuss the genesis of 3W Water, the evolution of the industry, how they have grown along with it, the science behind the products, and Taylor's views on specialty coffee.
We Cover:
- Cafe ownership and Beginning Third Wave Water
- Making great water accessible to the masses
- Philosophy on coffee quality
- Water make up for various roast styles
- Considerations for espresso
- Selecting the right water
- Importance of equipping your customers for success
Links:
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