069 : Hosting Consumer Coffee Classes : Purpose of consumer classes, typical class types, and 7 guidelines to keep in mind to get your coffee classes off to the right start
Keys To The Shop : Equipping Coffee Shop Leaders · www.keystotheshop.com
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
We all want to educate the consumer. Education has gotten a bad rap due to some of our awkward attempts to force information on people in less than ideal times and settings. Enter the consumer coffee class. In this episode we talk about why putting together a class for your customers is the perfect way to create a more informed consumer, a more loyal customer, and a more energized staff. All this while increasing cafe sales through more confident whole bean purchasing.
Also we will talk about 7 guidelines to focus on to make sure your classes are set up for success.
Enjoy!
Please take a moment and fill out this very brief 4 minute survey... KTTS needs your feedback to improve!
Links:
Episode 25 "Mastering the Art of Training w/ Dave Stachowiak"
Episode 68 "A Conversation w/ Rita Kaminsky & Ant Walach