Episode 92: NeuroAI & The Future of Consumer Choice with Dr. A. K. Pradeep
Kantar Retail Sound Bites · Kantar Retail
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Show Notes
What happens when neuroscience meets AI in the world of CPG? We sat down with Dr. Pradeep, CEO of Sensory AI and a pioneer in NeuroAI, to explore how the nonconscious mind and large language models are transforming innovation, marketing, and product development.
🎧 In this episode, you'll hear:
- Why "the action is in the nonconscious"—and how uncovering hidden consumer desires leads to breakthrough innovation.
- How blending neuroscience with GenAI is unlocking new ways to predict, persuade, and create in the CPG space.
- Why LLMs (like ChatGPT) are more like the human brain than you think—and how brands can "seduce and persuade" algorithms for better findability and engagement.
- The future of Desire Labs and what it means for legacy brands and challenger startups alike.
💡 Favorite quote:
"The action is in the nonconscious, in the dark out there, nobody's looking there. That's where innovation lies." — Dr. Pradeep
If you're passionate about the future of retail, CPG, AI, or just love hearing from true innovators, this episode is for you!
Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast.
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https://www.retaildive.com/news/best-buy-builds-retail-media-in-store-takeovers-sports-deals/760606/
https://www.cnn.com/2025/09/23/business/amazon-fresh-stores-uk-close-intl
https://adage.com/brand-marketing/aa-four-ways-brands-handle-value-dilemma/