Episode 51: Challenger brand disruption: Digital deep dive into QSRs with Cynthia Vega and Serene Wilson
Kantar Retail Sound Bites · Kantar Retail
January 10, 202449m 18s
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Show Notes
In episode 51 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss challenger brand disruption, Kantar's Brand Glee research, and what was driving this growth in the Digital Age.
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Find the Brand Glee report here: https://www.kantar.com/campaigns/brand-glee