We Burned $1M Before Learning This Pricing Lesson (Don’t Make Our Mistake)
Just Grow With It with Natalie Barbu
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Welcome to "Just Grow With It"! In this episode, I share the biggest mistake we made as founders: not charging customers soon enough. We wasted two years and nearly lost our company before learning the hard truth about pricing. If you’re a creator, founder, or entrepreneur, this episode will save you time, money, and heartache.
Newsletter: https://thegrowthlist.substack.com/
00:00 – Why not charging was our biggest mistake
01:00 – The myth of traction vs. real revenue
02:30 – Why free users rarely convert to paid
04:00 – Our failed freemium launch and what went wrong
06:20 – The painful pivot: relaunching with a paywall
08:00 – How charging saved our business
09:30 – Should you charge from day one?
11:00 – Free trial vs. freemium vs. paid: what works
13:00 – The psychology of pricing and perceived value
15:00 – How to set your price and test your model
16:30 – Final lessons and advice for founders
If you enjoyed this episode, don’t forget to subscribe, leave a review, and sign up for my newsletter for more founder stories and lessons every week!
Get 10% off your first purchase using code NATALIEBARBU or go to https://squarespace.com/nataliebarbu
Learn more about your ad choices. Visit megaphone.fm/adchoices