#328: Sofiat Abdulrazaaq of Goodfynd, on Getting Venture-Backed as a Woman of Color, Growing and Scaling a FinTech Startup, and Building a Culture-First Team
Just Go Grind · Justin Gordon
May 23, 202228m 13s
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Show Notes
Sofiat Abdulrazaaq is the Co-Founder and CEO of Goodfynd, an on-demand marketplace for food trucks. Goodfynd enables pop-up retail and mobile vendors to connect with existing and new customers virtually by providing increased visibility and online ordering.
Topics Covered by Sofiat Abdulrazaaq in this Episode- How Goodfynd is supporting food truck owners and operators as a FinTech startup
- How the idea for Goodfynd was born out of the love of great food and wanting to find it again
- Shifting Goodfynd from a side hustle to her full-time job
- The traction they needed to transition from bootstrapping to getting Venture-backed
- How relationship-building fueled early growth
- The winding road of fundraising from accelerator to first noes to first check
- The process of choosing and participating in incubators and accelerators
- How VC funding enabled the growth and scaling of their FinTech products and services
- Goodfynd's geographical expansion strategy
- Building the Goodfynd team with a culture-first focus
- The challenges and triumphs of being a first-time founder
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