#221: Eddy Badrina, CEO of Eden Green, an Innovative Vertical Farming Technology Company

Eddy Badrina is CEO of Eden Green Technology ( https://www.edengreen.com/ ), a vertical farming technology company dedicated to changing the way we farm our food and feed our communities. He is also co-founder of BuzzShift, a digital strategy agency for mid-sized brands and organizations. Eddy has over thirteen years of experience in growing organizations, leading teams, and bringing brands to market. He has had mission-critical roles at the US Department of State, executive leadership at a White House Initiative, and director-level positions at two successful startups.

Some of the Topics Covered by Eddy Badrina in this Episode

• What Eden Green is doing today and why Eddy joined as CEO
• How Eddy is looking at where to expand with the Eden Green technology
• Product-market fit and the value prop for Eden Green Technology
• The business model behind Eden Green and why they want to become the "Salesforce of produce"
• The three stages of what Eden Green offers as a product/service
• What most of Eddy's time is spent on today at Eden Green
• How Eddy has gone about creating the culture at Eden Green
• The job of a leader at a company and how you remove obstacles for others
• COVID-19 and how Eddy thought through it with the direction of Eden Green
• Why Eden Green gave away 21,000 pounds of produce in their community
• The future of vertical farming and agriculture
• Eddy's view on investor relations
• Books that have been impactful in Eddy's life
• Building a redemptive company
• How Eddy recharges outside of work

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