#147: Ira Green, Founder and CEO of Freedom, a Natural Deodorant Company, on Getting into 300+ Spas Nationwide, Navigating E-Commerce, Testing Brand Boundaries, and the Challenges of Being a Female Entrepreneur
August 19, 202051m 53s
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Show Notes
Ira Green is the founder and CEO of Freedom, a natural deodorant company. When Ira's 3 friends were diagnosed with breast cancer and were told to switch to natural products, Ira had the hardest time finding a natural deodorant that worked, smelled good or even looked good. So she created one that did all three! Freedom luxury natural deodorant can now be found in 300+ spas nationwide, including the Four Seasons Spas and Canyon Ranch Spas.
Connect with Ira Green
Some of the Topics Covered by Ira Green in this Episode
- Why and how Ira started Freedom
- Making a great product and being open to change
- Managing feedback
- Getting the Four Seasons as her first client
- Figuring out manufacturing and production, from an assembly line of friends and family to dealing with manufacturer's minimums
- Creating a vision board instead of a business plan
- Ira's big vision for growing Freedom
- How Ira has bootstrapped the business for the first 3 years and what she would've done differently
- How Ira has been handling COVID
- Transitioning to VC and distribution of funds
- Testing the boundaries of your brand
- Tackling the challenge of e-commerce
- Freedom's team and traction today
- How Ira is views growth and the role of marketing
- The challenges of being a female entrepreneur and the transactional nature of female investors
- Ira's advice for entrepreneurs
- Ira's book and podcast recommendations
- The sacrifices of being an entrepreneur
- The story of Freedom's name and logo
Links from the Episode