How to make clients love your firm
Journal of Accountancy Podcast · AICPA & CIMA
October 14, 201923m 11s
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Show Notes
Clients who feel an emotional connection to your firm can be your greatest assets — especially in an age where accounting work is becoming increasingly commoditized. Julie Littlechild, founder and CEO of Absolute Engagement, discusses what her organization's research reveals about how clients become truly engaged with an accounting practice.