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Journal of Accountancy Podcast

Journal of Accountancy Podcast

497 episodes — Page 3 of 10

Chasing the right things: Keynote speaker's keys to contentment

In about two months, Corey Ciocchetti will deliver a keynote session at the AICPA & CIMA Governmental and Not-for-Profit Training Program. He previewed that session in this episode of the Journal of Accountancy podcast. In the conversation, Ciocchetti discusses how he chose what law school to attend, why his more recent presentations mention the importance of civil discourse, and what he remembers about a speech by the founder of a prominent mutual fund company. What you'll learn from this episode: · Why he thinks people have a hard time prioritizing friendships and pursuing a sense of contentment. · His decision on where to attend law school and that decision's link to a different keynote speaker at an AICPA & CIMA event. · What the phrase "real rabbits" means to Ciocchetti. · Ciocchetti's recall of one early student interaction that changed how he viewed audience engagement.

Aug 29, 202412 min

Potential effects of Loper Bright and Corner Post on tax practitioners

On this episode of the JofA podcast, Melanie Lauridsen, vice president–Tax Policy & Advocacy for the AICPA, explains some of the tax-related repercussions of recent Supreme Court decisions. One case could have a dramatic effect on future rulemaking, and the other could have a decades-long retroactive effect. On June 28, the Supreme Court overturned its decision in Chevron U.S.A., Inc. v. Natural Resources Defense Council, Inc., 467 U.S. 837 (1984), holding that the Administrative Procedure Act (APA) requires courts to exercise their independent judgment in determining the meaning of statutory provisions, and courts may not defer to an agency's interpretation of the law just because a statute is ambiguous (Loper Bright Enterprises v. Raimondo, No. 22-451 (6/28/24)). On July 1, the Supreme Court decision expanded the time frame to sue federal agencies, holding that the six-year statute of limitation for lawsuits challenging regulations does not start to run until a plaintiff is injured by final agency action (Corner Post, Inc. v. Board of Governors of the Federal Reserve System, No. 22-1008 (7/1/24)). What you'll learn from this episode: · Background on the Loper Bright and Corner Post decisions. · Why Lauridsen said that one of the rulings was unexpected. · Why Sec. 6045 broker regulations could now be "vulnerable." · The reasons that, according to Lauridsen, the Loper Bright decision will not likely affect beneficial ownership information reporting requirements. · How legislators on Capitol Hill have reacted to the decisions.

Aug 22, 202413 min

Lessons learned, future in focus: Melancon looks back and ahead

Barry Melancon, CPA, CGMA, was named the leader of the AICPA when he was in his mid-30s. Now, in his final months as CEO of AICPA & CIMA, he discusses the events that challenged the profession, risks that could be obstacles in the future, and why he's optimistic about the role accountants play. In this conversation, the second of two parts, Melancon challenges the notion that the profession is slow to change, explains why trust will continue to be important, and emphasizes the importance of speed and competencies in continuing to evolve. Listen or read part 1 here. What you'll learn from this episode: · A quick summary of the topics in part 1 of the conversation. · Why Melancon believes the word "passion" would be used to describe him. · What Melancon called "the most tumultuous period" of his career and how he viewed the profession's emergence from that era. · Why speed will be important in the continued transformation of the accounting profession. · His thoughts on the "competency evolution" of accountants just entering the profession. · Melancon's contention that it's "naïve" to think artificial intelligence will not affect jobs.

Aug 15, 202420 min

A matter of trust: Melancon reflects on nearly 30 years as CEO

Barry Melancon, CPA, CGMA, was named leader of the AICPA when he was in his mid-30s. Now, in his final months as CEO of AICPA & CIMA, he discusses his background and upbringing, his unlikely path from rural Louisiana to speaking to leaders around the world, and why he puts extra emphasis on trust. Part 2 of the conversation, recorded in July, will be published next week. Below are links to the previous two-part discussion with Melancon, episodes that were published in December and January: n News and trends affecting CPAs n Business model transformation, private equity, and more What you'll learn from this episode: · More from Melancon about what he calls "a great journey." · His assessment of how the profession has changed since the mid-1990s. · Some of the skills learned during his tenure as CEO. · Why he says the world is "devoid of trust." · A preview of topics discussed in Part 2 of the conversation, scheduled to publish next week.

Aug 8, 202421 min

'Time is of the essence': Next steps after the NPAG report release

The National Pipeline Advisory Group published its final report on talent solutions for the accounting profession, and the group's chair, Lexy Kessler, CPA, CGMA, joins the Journal of Accountancy podcast to hit on the high points. Kessler is AICPA vice chair and also mid-Atlantic leader for the firm Aprio. In this episode, she shares next steps for the profession. What you'll learn from this episode: An overview of the six major themes of the report. How a "plethora of perspectives" came together to address solutions for the pipeline issue. Details about addressing the time and cost of education. An explanation of the three E's that represent the components of CPA licensure. What's next as the recommendations move from paper to practice. How CPAs and educators can take the Pipeline Pledge.

Aug 1, 202414 min

Tech adoption at light speed: Balancing euphoria with cynicism

Tom Vartanian, executive director of the Financial Technology & Cybersecurity Center, joined the JofA podcast recently to discuss concerns about the rapid pace of technology adoption. Although he sees the benefits technology has had, he also sees drawbacks. "It's not that we shouldn't have technology, it's not that we shouldn't applaud tecnology," Vartanian says in the episode. "It's just that our balance is off." Vartanian, a former federal banking regulator and the author of nine books, is a keynote speaker Sept. 9 at the AICPA & CIMA Conference on Banks & Savings Institutions, which is co-located with the AICPA & CIMA Conference on Credit Unions. What you'll learn from this episode: Why Vartanian senses "irrational" euphoria about rapid technology advances. The speaker's reminder about the original, limited purpose of the internet. Details on the assertion of "going back to fundamentals" when it comes to cybersecurity. The difference in approach between a regulated bank and a third-party service provider. The value of strong leadership in mitigating cybersecurity concerns.

Jul 25, 202418 min

What is cannabis rescheduling? And how might it affect CPAs?

The AICPA & CIMA Cannabis Industry Conference starts Aug. 12 in Aurora, Colo. Rachel Gillette will be one of the event's front-and-center speakers and moderators. Gillette joined the Journal of Accountancy podcast recently to discuss some of the trends and issues affecting the industry from a legal and regulatory perspective. Gillette, a Denver-based attorney, also explained how she ended up in this niche practice area. What you'll learn from this episode: · Background on the proposed rescheduling of cannabis and why it matters for the industry and for accountants who advise cannabis businesses. · Gillette's opinion of what might happen with cannabis-related legislation. · Why potential cannabis rescheduling could mean that certain businesses are no longer subject to Sec. 280E. · How the potential changes could affect CPAs. · What Gillette looks forward to about the AICPA & CIMA Cannabis Industry Conference. · How a decision more than 15 years ago led Gillette to her current area of legal practice.

Jul 18, 202419 min

How tax practitioners viewed filing season, plus ERC and BOI updates

Melanie Lauridsen, vice president–Tax Policy & Advocacy for the AICPA, joined the Journal of Accountancy podcast earlier this month to discuss the latest developments related to several items of note for tax practitioners. Lauridsen shared data from a survey of members about IRS performance during tax filing season. She also analyzed recent IRS proposed regulations related to interest recapture on excess COVID-19 credits. In her previous podcast update, Lauridsen focused on IRS data related to its performance during filing season. Lauridsen said that detailed information will be coming soon on the Tax Section Odyssey podcast related to the employee retention credit. What you'll learn from this episode: · Updates related to employee retention credit (ERC) claims. · Why ERC claims labeled "medium-risk" by the IRS are on hold. · Lauridsen's analysis of proposed regulations released by the IRS earlier this month. · The focus of a Maryland opinion on beneficial ownership information (BOI) reporting requirements. · The "awareness issue" related to BOI reporting. · Why Lauridsen said that the sentiment of tax practitioners is not in alignment with that of the IRS when it comes to IRS performance during filing season. · The "safe harbor" that could be offered by a congressional bill. · Updates on AICPA advocacy work with several entities.

Jul 11, 202421 min

Analyzing Moore: The ruling that upheld the Sec. 965 transition tax

Tony Nitti, CPA, discusses a recent U.S. Supreme Court decision that some observers viewed as having the potential for wide-ranging changes in tax law. In the end, the decision was a narrow one, but the details of what was addressed and what wasn't make for an interesting conversation on this collaborative podcast episode. Nitti, partner–National Tax at EY, joins April Walker, CPA, CGMA, lead manager–Tax Practice & Ethics at AICPA & CIMA, for this episode, jointly produced by the JofA and the Tax Section Odyssey podcast. On June 20, the Supreme Court upheld the constitutionality of the Sec. 965 transition tax in a narrow opinion that applies only to passthrough entities (Moore, No. 22-800 (U.S. 6/20/24)). The Court found it was not required to address whether it is a constitutional requirement that income must be realized before it can be taxed. Nitti and Walker discussed the ruling in a late June recording. Resources: n The unabridged version of the Walker and Nitti conversation on the Tax Section Odyssey page. n Journal of Accountancy news coverage of the June 20 Supreme Court ruling. n A November 2023 conversation about the Moore case. What you'll learn from this episode: · Details of the Supreme Court vote and the facts of the Moore case. · Why Nitti said that an expected "showdown" didn't happen. · What Nitti observed about the case from its oral arguments in late 2023. · How the case could open up further discussion on the taxation of unrealized gains and the constitutionality of a wealth tax. · The value, in Nitti's eyes, of reading the dissenting opinions.

Jul 2, 202426 min

Longtime CPA leader: 'An amazing time to be in the profession'

Calvin Harris, CPA, knew he wanted to be an accountant well before he got to college. He had several mentors who helped him make that decision. It's one reason he believes that accountants need to reach students early and tell a better story about the profession. Harris was first on the JofA podcast in February 2022, when he was CFO of the National Urban League. Today, he's CEO of the New York State Society of CPAs and keenly aware of some of the profession's issues related to available talent. He discussed some of the ways accountants can help attract candidates to the profession and commented on the draft recommendations in the recently published report by the National Pipeline Advisory Group. What you'll learn from this episode: How technology has energized Harris and how it's empowering young CPAs. How Harris's mother, a former high school teacher, influenced his career choice. The crucial role diversity and inclusion can play in the future of the profession, according to Harris. Why telling a better story — and telling it early and often — is a must to address accounting pipeline concerns. How Harris, later in life, added the New York City Marathon to his list of accomplishments.

Jun 26, 202419 min

Parting thought from ENGAGE: Don't let tech changes overwhelm you

Byron Patrick, CPA/CITP, CGMA, took time from his schedule during AICPA & CIMA ENGAGE a few weeks back to join the JofA podcast. Patrick, recently named CEO at a startup company, has been a regular on the show over the years, talking mainly about technology topics. He continued that theme in this episode, discussing artificial intelligence, how the roles of chief technology officer and chief information officer have changed over the years, and why accounting professionals shouldn't feel overwhelmed by all the tech-focused changes taking place. Also, click here for the podcast episode from nearly five years ago in which Patrick discussed the use of emojis in email. What you'll learn from this episode: Why Patrick calls ENGAGE "the premier event of the year." Details about the AICPA and CPA.com Startup Accelerator. A summary of key messages and themes from a technology-focused ENGAGE session. Patrick's advice for fellow accountants who might feel overwhelmed by the speed of technology-based changes.

Jun 20, 20249 min

Quality management: Details of a standard-setting journey

Sara Lord, CPA, is chair of the Auditing Standards Board (ASB), which recently issued a new standard that completes the suite of quality management standards ahead of an important implementation deadline in late 2025. Lord, who discussed advice for firms on implementing the standards on a JofA podcast episode in 2022, joined the show again last week to talk about the end of a journey. In this episode, Lord details the terminology changes made official by the ASB's May 14 vote. In the conversation, there is a mention of the standard being available sometime in June. Since recording, the link has gone live and is available here: Statement on Standards for Attestation Engagements No. 23. What you'll learn from this episode: · An explanation of the changes implemented by the ASB in a May vote. · Why the May vote marks "the end of a standard-setting journey." · Why Dec. 15, 2025, is an important date for implementation of the standards. · Implementation guidance, including where to find resources. · The sense of "rejuvenation" Lord feels each year at ENGAGE.

Jun 13, 202410 min

Small 'signs of strength' despite continued concern about inflation

Ken Witt, CPA, CGMA, AICPA & CIMA associate director–Management Accounting Research and Development, explains in this JofA podcast episode why finance decision-makers in the second-quarter Business and Industry Economic Outlook Survey are less optimistic now compared with the first quarter. Witt summarizes the survey results, including CPA decision-makers' expectations for revenue and profit increases and the top challenges facing them and their businesses. What you'll learn from this episode: · Why Witt says the outlook this quarter is "mixed." · An overview of respondents' sentiment about the domestic and global economies. · The "signs of strength" in KPIs, including revenue and profit projections for the next 12 months. · One metric that Witt will monitor in the third-quarter survey results.

Jun 6, 20249 min

AICPA & CIMA CEO search: Details from the selection committee chair

Anoop Mehta, CPA, CGMA, is the chair of the selection committee that will choose the next AICPA & CIMA CEO. Mehta, a former AICPA chair and Association of International Certified Professional Accountants chair, discussed the qualities the organization seeks in its next leader, a planned timeline for the selection committee, and the importance of knowledge transfer. The CEO chosen will replace Barry Melancon, CPA, CGMA, who on May 22 announced his retirement, effective at the end of the year. Mehta, who recorded the episode at AICPA & CIMA ENGAGE, also shared why he thinks prospective CPAs should attend the annual event in Las Vegas and why he expects to continue meeting with accounting students. Resource: AICPA & CIMA CEO job description What you'll learn from this episode: · A planned timeline for hiring the next CEO. · The qualities being sought in the next leader. · Mehta's explanation of how a strong leader can balance openness to hearing others' perspectives with making an unpopular decision. · The importance of the Association chair and co-chair in the selection process. · The state of talent development and why Mehta says he gets "energized."

Jun 6, 202417 min

More than coffee and LinkedIn: 'You never know who you might inspire'

Trisha Nomura, CPA, CGMA, and Abel Soares III, CPA/PFS, don't live far from each other, but they didn't know the other's story until Soares was featured in an AICPA & CIMA Member Spotlight Series video. They joined the JofA podcast recently to discuss how connecting has led to mutual admiration — and opened up new ideas for mentoring. The episode is in recognition of Asian American Native Hawaiian/Pacific Islander (AANHPI) Heritage Month and intended to celebrate the diverse voices of the profession. Resources n AICPA & CIMA home page for diversity, equity, and inclusion n Full index of the Member Spotlight Series focused on diverse voices: What you'll learn from this episode: · How Nomura and Soares learned that they were essentially neighbors. · The background of each CPA and why it matters — particularly this month. · Their advice for fellow accountants on being more entrepreneurial. · The inspirational emails Nomura has received after speaking to students about accounting. · Why Soares wanted to go "beyond the numbers" with his firm's focus. · Their ideas for helping to grow the profession.

May 29, 202419 min

Maximizing the ENGAGE experience: A co-chair's guidance

Marty Finn, CPA/PFS, J.D., LL.M., is an ENGAGE co-chair, focusing on tax, personal financial planning, and estate planning topics for the event, which begins June 3. Finn got his start on conference committees after meeting Sid Kess, a legendary tax practitioner and mentor who died in September at age 97. The advice of Kess has stuck with Finn, and Finn believes that an emphasis on top-notch speakers and topics is what has made ENGAGE and its predecessor events valuable to CPAs for years. Resources: ENGAGE registration information and agenda A remembrance of Sid Kess, by Andrea Millar, CPA/PFS "Summing Up Sid" podcast episode from September Longtime AICPA CEO Barry Melancon announces his retirement What you'll learn from this episode: First, a word on the news of the week: AICPA CEO Barry Melancon announces plan to retire. Melancon is scheduled to be at ENGAGE, a signature AICPA event that Finn looks forward to each year. Finn's explanation of the Sid Kess Rule. The topics that are expected to be addressed in a panel discussion that Finn will moderate. The importance of, and timeline for, the sunset of several key provisions of the legislation known as the Tax Cuts and Jobs Act. Why Finn says that the opportunities for tax-focused CPAs in the area of advisory services will continue to grow. One last bit of Kess advice for getting the most out of conference attendance.

May 23, 202413 min

Why the SEC climate rule deserves CPAs' attention

Ami Beers, CPA, CGMA, senior director–Assurance & Advisory Innovation for AICPA & CIMA, joins the JofA podcast for this episode to guide CPAs on how to approach the new SEC rule on climate-related disclosures. The SEC adopted the rule March 6. But, about a month later, it put a stay on the rule's implementation, in response to multiple legal challenges to the rule. Some argued that the SEC overstepped its authority, and others said the SEC didn't do enough. Either way, it's likely the rule will affect corporate reporting going forward, despite the lack of clarity now. Beers explains that and more, underscoring the importance of not waiting to understand the rule. Resources n May 23 webinar mentioned by Beers n AICPA and Center for Audit Quality summary document n JofA March 6 article on rule adoption n JofA March 14 need-to-know summary What you'll learn from this episode: · Ami Beers' rundown of the recent timeline of sustainability reporting and the SEC's adoption of its rule on climate-related disclosures. · What the data, in multiple surveys from the AICPA and the International Federation of Accountants, shows about companies' reporting on climate information. · What's next regarding the legal challenges affecting the rule. · Why Beers said "there's a lot to unpack" regarding the rule. · Why, despite legal hurdles, Beers believes the rule should remain on CPAs' radar. · The importance of legislation in the European Union and California on climate-related reporting.

May 16, 202415 min

After April 15: Top-of-mind tax advocacy topics, including the ERC

Tax filing season can be a marathon, or it can be a sprint to the finish. Either way, the collective sigh of relief is real. Melanie Lauridsen, vice president–Tax Policy & Advocacy for the AICPA, reflected on the last filing season and addressed advocacy items to watch in this episode of the Journal of Accountancy podcast. Lauridsen, in her third tax advocacy update of 2024, discussed the latest on employee retention credit (ERC) claims, including an eye-popping cost estimate. She also shared advocacy updates and looked ahead to the rest of 2024. In her previous podcast update, Lauridsen focused on clearing up confusion related to beneficial ownership information reporting. What you'll learn from this episode: · The comparison of tax season to a two-hour marathon. · Why this was the first tax season in many years with "a smooth runway" for filing. · Lauridsen's reaction to the comment by IRS Commissioner Danny Werfel about receiving 20,000 ERC claims per week. · Advocacy topics of note for this year and beyond. · Lauridsen's analysis of a tax bill now in the Senate. · Why it is nearly guaranteed that tax changes are coming, even if the current bill never makes it out of committee.

May 9, 202412 min

How AI can drive a proactive approach to corporate finance

Roger Kenyanya, vice president of finance at home improvement store Lowe's, took part in the inaugural AICPA and CPA.com AI Symposium about three months ago in New York. Why did he refer to the event as a "humbling, full-circle moment" in a LinkedIn post? Find out on this episode of the JofA podcast. Kenyanya, a member of the Future of Finance Leadership Advisory Group, shares how both the finance function and overall business are harnessing the power of AI. He also details his career journey and notes how the skill sets of next-generation finance employees will change. What you'll learn from this episode: · The "significant milestone" in Kenyanya's career — in his junior year of college. · Kenyanya's path to his current role as a finance leader at Lowe's. · His takeaways from a January symposium about AI. · Some of the ways AI is being harnessed at Lowe's. · How the skill set for tomorrow's finance employees is changing and the three-pronged focus of that shift for Kenyanya and Lowe's. · The peer "platform to collaborate" that Kenyanya said is valuable.

May 2, 202418 min

How accountants can appropriately rely on AI

Danielle Supkis Cheek, CPA, vice president and head of Analytics & AI for Caseware, had an interesting way to continue her exploration of the ethics of using AI tools in accounting: She asked ChatGPT to give her an answer. The response helped in her assessment of such tools. She shared more about that result — and answered our questions — in this episode of the JofA podcast. What you'll learn from this episode: · What a well-known generative AI tool had to say about the risks of using large language models in accounting. · The surprising thing an early version of ChatGPT said about Supkis Cheek. · The top-of-mind AI ethics concerns for the accounting profession. · How the development of smaller-scale language models, with accounting specifics, can improve confidence in large language models. · An explanation of the MAYA principle as it relates to AI. · Thoughts on taking a "measured approach" when it comes to AI auditing.

Apr 25, 202419 min

'Go before you're ready': Advice for leaders in all walks of life

To Jen Croneberger, it's easy for many in society to spend a lot of time planning to do big things but not always carrying out those plans. Taking an "if/then response approach" to life prevents accomplishing big goals, and so Croneberger advises people to take big leaps, even if they're uncertain about having a safety net. That's one of several leadership concepts discussed on this JofA podcast episode. Croneberger, an author and consultant, is the keynote speaker June 17 at the AICPA & CIMA Not-for-Profit Industry Conference. In this conversation, she previews that session, explains the words behind the acronym BRAVE, and shares the importance of human-focused leadership in an AI-driven world. Croneberger also responds to the topic of a JofA episode from April 2022 about how belief differs from arrogance. What you'll learn from this episode: · A preview of Croneberger's keynote session at the AICPA & CIMA Not-for-Profit Industry Conference in June. · Why leadership is "a behavior, not a title." · Some of the ways she applies a sports background to her role as a consultant. · Why Croneberger likes the leadership advice "Go before you're ready." · How we can use digital devices to improve self-care. · The importance, in Croneberger's mind, of speaking openly about topics such as depression.

Apr 18, 202425 min

Comfort in the uncomfortable: One-on-one meeting strategies that work

In the first part of a two-part podcast discussion, Hamza Khan detailed how he was affected by a severe case of burnout about 10 years ago. In this episode, Khan, an author and keynote speaker, shares more about his battle with burnout today. Khan explained some of the reasons burnout can affect women in particular and shared some of the knowledge gleaned from attending two AICPA & CIMA Women's Global Leadership Summits. He also discussed why having relatively few one-on-one meetings with his boss became a bad thing — and how leaders can make those meetings better. What you'll learn from this episode: · Why Khan wanted to emulate Jay-Z. · The CASTLE acronym and it's tie-in to burnout. · Why Khan took one-on-one meetings for granted earlier in his career. · The tough questions managers should ask employees in one-on-one meetings. · Why the technological disruption in business today is "a time of danger but also a time of opportunity."

Apr 11, 202413 min

Working 9 to 9: One expert's experience with severe burnout

Hamza Khan believes the four-day workweek to be "an inevitability." It is the sort of workplace trend that could help to diminish burnout, which is the main topic of this JofA podcast episode with Khan, an author and entrepreneur. This episode is the first of a two-part conversation with Khan, who has given keynote presentations at several AICPA & CIMA events, including the Global Women's Leadership Summit and the CFO Conference. Khan spoke last year on the JofA podcast about the difference between managing and leading, and he'll talk on the next episode about how strong leadership should include meaningful one-on-one meetings.

Apr 4, 202417 min

How to best tackle technology and the talent pipeline

Tom Hood, CPA/CITP, CGMA, executive vice president–Business Growth and Engagement at AICPA & CIMA, together as the Association of International Certified Professional Accountants, has his finger on the pulse of the profession. He's traveled all over, talking to everyone from corporate CFOs to newly minted accountants and accounting apprentices, and he's sharing some of the insights gained from those discussions on this episode of the JofA podcast. Hood, who has been in his current role for three years after a long stint as CEO of the Maryland Association of CPAs, takes time to reflect on his move to the "global stage," to explain the issues that most concern finance leaders, and to detail an early apprenticeship success story. What you'll learn from this episode: · Hood's reflection on three years in an AICPA & CIMA executive role. · The "pre-Internet" computer technology Hood's company used when he was a CFO. · One example of how the power of peers has built the Future of Finance Leadership Advisory Group. · Why the story one bank's apprentice provides hope in addressing the accounting talent pipeline drought. · The top-of-mind issues for finance leaders for this year and into 2025.

Mar 28, 202416 min

The reasons economic sentiment about the coming year is on the rise

Ken Witt, CPA, CGMA, AICPA & CIMA associate director–Management Accounting Research and Development, explains in this JofA podcast episode why finance decision-makers in the first-quarter Business & Industry Economic Outlook Survey are more optimistic now compared with the end of 2023. Witt summarizes the survey results, including CPA decision-makers' expectations for revenue and profit increases and the top challenges facing them and their businesses. What you'll learn from this episode: · A breakdown of sentiment about the domestic economy and CPA decision-makers' own organizations. · Projected increases in revenue and profits for the coming 12 months. · The top challenges facing finance executives. · The hiring outlook for the coming year and how it differs by company size.

Mar 21, 202410 min

The CFO agenda: Hybrid work, cybersecurity, career development and more

The AICPA & CIMA CFO Conference begins April 24 in Charleston, S.C. Sandy Sloyer, CPA, CGMA, and Misty Geer, CPA, CGMA are long-time members of the conference planning committee, and they joined the JofA podcast to discuss how priorities have changes for finance leaders over the past few years — and how the conference agenda has been adapted as a result. Here's a link to the list of conference sessions. What you'll learn from this episode: · Attendance options for the April conference. · How the conference planning committee adapted to the pandemic era. · Key issues facing CFOs and the finance function these days. · Agenda highlights, along with some of Geer's favorite speakers from previous years. · Sloyer's feeling every year when the conference ends. · Why the event is for current CFOs and aspiring ones.

Mar 15, 202414 min

Clearing up BOI confusion and other tax advocacy updates

Melanie Lauridsen, vice president–Tax Policy & Advocacy for the AICPA, returns as a guest on the JofA podcast to update listeners on the focus areas of tax advocacy. Her team is paying close attention to employee retention credit claims, beneficial ownership information (BOI) reporting requirements, and IRS contingency plans in the event of a government shutdown. Resources: January advocacy conversation with Lauridsen on the JofA podcast JofA coverage of the federal court opinion holding the Corporate Transparency Act unconstitutional and the appeal of that court decision Tax Section landing page, with extensive resource library on topics mentioned, including resources specific to the employee retention credit What you'll learn from this episode: · Recent developments related to BOI reporting – who has to file reports and who doesn't. · Why BOI reporting often falls to tax practitioners. · The differences between BOI requirements and the customer due diligence rule. · Why March 22 is important as it relates to government funding. · Lauridsen's analysis of a tax bill now with a congressional committee.

Mar 14, 202414 min

Why are there fewer accountants? What the research says

The factors contributing to a decline in the accounting talent pool are many, and so are the strategies to address the issue. In this podcast episode, Sue Coffey, CPA, CGMA, AICPA & CIMA's CEO–Public Accounting, explains what early research has shown about why students are showing less interest in accounting. She also details the steps that multiple entities, including the National Pipeline Advisory Group (NPAG), are taking to grow the pipeline. In the interview, Coffey discusses CPA licensure, the 150-hour educational requirement, CPA practice mobility, and other issues important to her and the profession. Resources NPAG survey page: https://www.accountingpipeline.org/survey/ AICPA & CIMA business model transformation tools JofA content: n Podcast episode with NPAG Chair Lexy Kessler, CPA, CGMA n Podcast episode with NPAG independent facilitator Jennifer Wilson n Podcast episode about including accounting in STEM curriculum with Jan Taylor, CPA, CGMA, and Lauren Pfingstag-Vahey n Article on the formation of NPAG What you'll learn from this episode: · The main goals of the National Pipeline Advisory Group (NPAG). · Why the recently released NPAG survey is aimed at current professionals and students. · What NPAG research is showing about the reasons for a decline in CPA candidates. · Coffey's response on whether the AICPA is being stubborn about the 150-hour education requirement for CPA licensure. · The importance of audit transformation in Coffey's mind. · Some of the regulatory agencies she speaks to as part of advocacy efforts.

Mar 7, 202421 min

Bubble trouble: How leaders can identify and escape their biases

Wassia Kamon, CPA, was a featured speaker at the Future of Finance Summit in Orlando late last year, and she joined the JofA podcast from the event to discuss how leaders can overcome their own biases to be more inclusive. Kamon, vice president of finance at the Low Income Investment Fund in Atlanta, points out that with social media and other commonly used applications, it's very easy for us to choose our own news, friends, and interest areas — or have algorithms choose the focus areas for us. That can be detrimental to people expanding their understanding of the world and learning about others. Kamon also explains a few types of bias and how they can hold people back, and she explains why it's important to mix progression planning with succession planning. What you'll learn from this episode: · Why we're now in the "golden age of self-curation," according to Kamon. · The danger of "blocking people" if you're in a leadership role. · An explanation of implicit bias and status quo bias. · The meaning of leading in a "roundabout" way — and how it differs from a "traffic light" approach. · How Kamon once reacted when approached by a manager about receiving a promotion. · The importance of being "receptive to change."

Feb 29, 202413 min

JofA roundtable: Why 2024 is shaping up as a big year for 'people tech'

Bring together three of the top experts in the accounting technology space, and you're bound to learn something (often, many things) new. That's been the premise of the JofA Accounting Technology Roundtable since 2011. It held true again in 2024. After discussing artificial intelligence and automation in Part 1 of the roundtable, published Wednesday, the three panelists — Automata Practice Development's Wesley Hartman, IntrapriseTechKnowlogies' Donny Shimamoto, CPA/CITP, CGMA, and Boomer Consulting's Amanda Wilkie — turned their attention to several other topics, including one that is new to the roundtable — people tech. What is people tech and why does Shimamoto think it's going to be a big deal for accounting firms and finance departments this year and beyond? Find out in this episode. What you'll learn from this episode: · What "people tech" is and why "HR tech" is not an adequate description · Ways accounting firms and finance departments can use the technology "for good" · Why AI can't solve all problems, especially within people tech. · Why CPAs should be paying more attention to digital assets than blockchain. · The type of cybersecurity plan now required for many firms. · Where Web 3.0 stands and why it may be a little behind schedule. · A simple reminder about taking small steps when implementing technology.

Feb 22, 202431 min

Tech roundtable: AI and automation go way beyond ChatGPT

ChatGPT generates most of the headlines, but it's only a small part of the big picture when it comes to artificial intelligence (AI) in the accounting profession. What is the wider view on AI for accounting firms and finance departments, and how does it all relate to automation making life better for CPAs? Find out from three of the top accounting technology experts in the latest episode of the JofA podcast. Gathered for the JofA's annual Accounting Technology Roundtable, the panelists — Automata Practice Development's Wesley Hartman; IntrapriseTechKnowlogies' Donny Shimamoto, CPA/CITP, CGMA; and Boomer Consulting's Amanda Wilkie — covered numerous tech topics in a wide-ranging discussion being presented in two parts. Part 1 features the aforementioned AI and automation discussion. Part 2, scheduled to be published Thursday, delves into topics including "people tech," blockchain and digital assets, cybersecurity, and more. What you'll learn from this episode: · How generative AI is like auto-complete. · What a recent announcement has in store for ChatGPT. · How AI has been around longer than you might think. · The importance of CPAs partnering with technologists to vet AI algorithms. · The different levels of automation and the best opportunities for CPAs.

Feb 21, 202422 min

What it's like to be a finance apprentice

Darryl Bonner of Connecticut-based Liberty Bank is part of a pioneering finance apprenticeship program. He's in the midst of a rotation through several departments at the bank, and he's taking steps to receive the CGMA designation as well. Bonner is one of the first apprentices in the AICPA's Professional Apprenticeship for Finance Business Partners program, which in 2022 was approved by the U.S. Department of Labor. On this podcast episode, Bonner discusses why he was drawn to Liberty Bank, how he mixes his day job with the CGMA Finance Leadership Program, and what title he seeks to achieve in his career. Resources: n Liberty Bank's CFO, Paul Young, CPA, CGMA, joined the JofA podcast 13 months ago to discuss why the bank was interested in taking part in the program and how adding apprentices could help to address a talent gap. n A short video on the impact of the apprenticeship program: https://www.aicpa-cima.com/resources/video/professional-apprenticeships-are-making-an-impact What you'll learn from this episode: · How Bonner first heard about the finance apprenticeship program. · Why he considered his interview process with Liberty Bank to be unique. · An explanation of the departmental rotation program at Liberty Bank. · Why Bonner says "everyone can't be coached the same."

Feb 15, 202413 min

Why accounting deserves STEM status, and how you can help

The practice of accounting is increasingly tied to technology, the T in the acronym STEM (science, technology, engineering, math). That tie-in is one reason the AICPA is advocating for accounting to be federally recognized as a STEM education field. Two AICPA leaders join this episode of the JofA podcast to discuss the STEM topic: Jan Taylor, CPA, CGMA, academic in residence and senior director–Academic & Student Engagement, and Lauren Pfingstag-Vahey, director–Congressional & Political Affairs. Resources AICPA & CIMA resource page, Accounting is STEM JofA coverage of AICPA support for STEM-focused legislation in fall 2023 What you'll learn from this episode: · Tracing STEM's history to the 1950s space race. · The educator who came up with the acronym used today. · Why accounting should be considered a STEM education field. · How a STEM designation could help grow the accounting talent pipeline. · The number of co-sponsors for a House bill focused on accounting as STEM. · How members can support advocacy efforts.

Feb 8, 202416 min

Super Bowl CFO Q&A: AI, risk management, enjoying the moment

Dan Crumb, CPA (inactive), CGMA, is a repeat guest on the JofA podcast, because, as CFO and executive vice president of the Kansas City Chiefs, his team is back in the Super Bowl for the second year in a row and the fourth time in five seasons. It's a run he'd like to see continue and one that has presented the franchise with expanded revenue opportunities. In this episode, Crumb discusses the NFL's first online-only playoff game, how the team's finance function uses artificial intelligence (AI), and how he maintains balance in his life. And, of course, we asked him about Taylor Swift. Super Bowl LVIII is Sunday in Las Vegas. Below are Crumb's previous podcast interviews: Journal of Accountancy episode in February 2023 FM episode in February 2020 What you'll learn from this episode: · Steps taken to guide fans on staying warm during a recent game that was the coldest in stadium history. · Some of the AI-aided ways the franchise learns about fan demographics and attendance. · The impact of the team's recent success on season-ticket renewals. · How Crumb addresses his spiritual, physical, and mental health. · A quick franchise history lesson — and why he tells staff to "enjoy the moment." · His thoughts on suggesting a play to coach Andy Reid.

Feb 6, 202425 min

Explaining the role of ARSC and its decision tree

Mike Westervelt, CPA, is chair of the AICPA Accounting and Review Services Committee (ARSC), and he joins this episode of the JofA podcast to discuss the committee's role in assisting members. In 2023, ARSC released a decision tree to guide practitioners in eliminating confusion related to the applicability of AR-C Section 70, Preparation of Financial Statements. He compares the decision tree, an interactive PDF, to the Choose Your Own Adventure book series. Resources: · ARSC homepage · Analytical Procedures in a Review Engagement · Guide to financial statement services What you'll learn from this episode: · An introduction to ARSC and its main roles. · An explanation of preparation services and related guidance. · What Westervelt means by saying: "You cannot trip into a standard anymore." · A guide to ARSC's decision tree and how it can eliminate confusion for practitioners about the applicability of AR-C Section 70. · Other resources for members and areas of focus for ARSC in the future.

Feb 1, 202414 min

ERC, BOI, e-signature relief: 3 focus areas for tax advocacy

Melanie Lauridsen, vice president–Tax Policy & Advocacy for the AICPA, joins the JofA podcast to review 2023's tax advocacy highlights and look ahead to key issues this year and beyond. Her team's focus areas include the employee retention credit claims, beneficial ownership information reporting requirements, along with numerous other issues of concern to tax practitioners. Resources: n JofA article on BOI and what it means for CPA firms n FinCEN news from December on BOI final rule n Tax Section landing page, with extensive resource library on topics mentioned, including resources specific to the employee retention credit What you'll learn from this episode: · The number of AICPA comment letters sent to legislators in 2023. · Where things stand regarding e-signature relief. · Lauridsen's explanation of why beneficial ownership information requirements, while not specifically related to tax, are applicable to tax practitioners. · A summary of topics included in the resources section of the Tax Section's landing page · Lauridsen's closing message to members.

Jan 25, 202417 min

The importance of targeting talent early, enthusiastically

Jennifer Wilson is passionate about the accounting pipeline and the work being done by the National Pipeline Advisory Group (NPAG). Wilson, the CEO of Convergence Coaching and independent facilitator for NPAG, joined the JofA podcast this week to update listeners on progress in addressing talent concerns. Wilson details the timeline for delivering a draft report to AICPA Council, themes that are emerging in discussions so far, and how entities but also individuals can play a vital role in attracting talent to the profession. Resources The main NPAG page, AccountingPipeline.org March 2023 JofA podcast episode with Avani Desai, CPA August 2023 JofA podcast episode with NPAG chair Lexy Kessler, CPA, CGMA Last week's episode with Kimberly Ellison-Taylor, CPA, CGMA What you'll learn from this episode: · An explanation of the National Pipeline Advisory Group (NPAG) and Wilson's work with the group. · Some key factors that contribute to "pipeline leaks." · The core value proposition of the profession, in Wilson's words. · The role of individual responsibility in helping to address accounting talent concerns. · A timeline for some of NPAG's key initiatives. · The small changes that can lead to big ripples in the pipeline, according to Wilson.

Jan 18, 202418 min

For all future bosses: A leader's take on in-office work, AI, and more

Kimberly Ellison-Taylor, CPA, CGMA, the founder and CEO of KET Solutions and a former AICPA board chair, is energized by people she met and words she heard at recent events. Ellison-Taylor recaps some of the highlights in this episode of the JofA podcast, focusing on a session at the Future of Finance Summit in December on how finance professionals, and women in particular, can turn dreams of serving on a corporate board into reality. Also, get caught up on recent articles in the JofA, including a recap of a session on generative AI at Digital CPA, the start of tax season according to the IRS, how auditors can handle questionable employee retention credit claims, and when some accountants are completing work. What you'll learn from this episode: · A roundup of several JofA articles in a busy news week. · Ellison-Taylor's key takeaways from the Women's Global Leadership Summit and Digital CPA events. · The networking opportunities provided by those events and the Future of Finance Summit. · Her thoughts on technology being "unleashed" and future talent being "unlocked." · What Ellison-Taylor means when saying "Together, we're unstoppable." · Why she says that budding leaders should spend time in an office instead of being fully remote.

Jan 11, 202415 min

Gen AI, business model transformation, and more with AICPA & CIMA CEO

Barry Melancon, CPA, CGMA, the CEO of AICPA & CIMA, explains why the accounting profession has to embrace generative artificial intelligence (Gen AI) instead of running from it. And that's not all he's talking about in this episode of the JofA podcast. Melancon shares insights on the effect of AI on audit and assurance, how private equity's entry into accounting is changing firms, how business models themselves are changing, and why he says the world needs accountants more than ever. This is the second of a two-part conversation. The first part was published in December. What you'll learn from this episode: The importance and value of a recently published toolkit on Gen AI. Why accountants and accounting firms have to embrace Gen AI and understand its risks. Potential uses for AI in auditing and assurance. The shifts Melancon sees in the business model of firms. Skills that CPAs should be prepared to learn, unlearn, and relearn. Melancon's explanation of the "trust equation" as it relates to CPAs.

Jan 4, 202421 min

A Robert Half executive on the 2024 hiring outlook

Steve Saah, executive director of the finance and accounting permanent placement practice at Robert Half, joined the JofA podcast last week at the Future of Finance Summit in Orlando, Fla. In the interview, he shares recent data that seems positive related to hiring trends. He also offers insights into the future of in-office work, analyzes the role that inflation plays in that dynamic, and discusses the advantages organizations have with multiple generations in the workforce. What you'll learn from this episode: § How organizations are approaching hiring in 2024, according to recent Robert Half data. § The reasons for the significant gap between supply and demand in the finance industry. § The one word Saah used to describe the 2023 economy. § What Saah thinks about the future of in-office work. § The hiring advantages of hybrid work models for organizations. § The relationship between age, career level, and coachability.

Dec 21, 202315 min

Power of the peer group: Riding the wave of finance transformation

The JofA podcast took a road trip last week to the Future of Finance Summit, catching up with several leaders on highlights from the event and reflections on its growth since the first event in Nashville, Tenn., in 2021. Tom Hood, CPA/CITP, CGMA, executive vice president–Business Growth and Engagement at AICPA & CIMA, leads off this compilation episode, sharing a favorite quote and how it applies to the summit's themes. He and other speakers explain how a growing community of leaders is applying the knowledge of the crowd to guide their organizations in transformative times. Other speakers in this episode: n Carrie Kruse, CPA, CGMA, economic development administrator for the city of Des Moines, Iowa; n Scott Spiegel, CPA, CGMA, COO for AICPA & CIMA; and n Kelly Lorenz, AICPA & CIMA's associate director–Business Growth and Engagement. The episode is the first of several that will focus on Future of Finance speakers and sessions, so be on the lookout for more, starting Thursday and continuing into 2024. What you'll learn from this episode: · Hood's summary of the event's growth over the years. · Why Cruse considers the event the "top professional development opportunity of the year." · The reasons Spiegel is more energized now about a new finance apprenticeship program. · Why the summit's idea-sharing has been a "gold mine of opportunity" for finance leaders, according to Lorenz.

Dec 19, 202318 min

Podcast part 1: Melancon on news and trends affecting CPAs

Barry Melancon, CPA, CGMA, the CEO of AICPA & CIMA, joins the show this week for the first part of a two-part conversation on the state of the profession and what CPA can expect in 2024 on several fronts. Melancon details concerns about a potential IRS shutdown in tax season, the state of ESG reporting and regulation, how elections could play out, and why the threats to CPA licensure are real. Part 2 of the conversation will be published in an early January episode of the JofA podcast. What you'll learn from this episode: · Melancon's one word that sums up the state of the profession looking ahead to the new year. · An overview of two major issues affecting CPAs: the moratorium on employee retention credit claims and requirements for beneficial ownership information reporting. · The "significant service implications" of a potential government shutdown related to the IRS. · Why legislation in Europe and California will have an effect on ESG reporting, even for businesses outside those areas and regardless of any SEC action on ESG. · Melancon's assessment of "the art of compromise" in Washington. · The reasons CPA licensure is so important.

Dec 14, 202322 min

The 2024 hiring plans of finance executives, plus their top challenges

In the fourth-quarter results of the Business and Industry Economic Outlook Survey, CPA decision-makers remain pessimistic about both the global and U.S. economy, but less so about their own organizations. They also are showing a hesitance to hire, facing an array of challenges, as explained in this episode of the JofA podcast. Guest Ken Witt, CPA, CGMA, AICPA & CIMA associate director — Management, Accounting Research and Development, analyzes the results of the quarterly survey. What you'll learn from this episode: How sentiment has changed regarding recession likelihood in the past few quarters. Projections for the next 12 months for revenue and profit. A recap of how the top challenges have shuffled lately, including regulatory concerns falling far down the list. The trends in hiring and why some workers may be more likely to stay put than look for another job. The specific part of decision-maker sentiment that Witt is waiting for in 2024.

Dec 7, 202312 min

Hear all about it: What's in the December JofA

Jeff Drew, the JofA's editor-in-chief, is the guest on today's episode, taking listeners through some of the articles in the December issue, which goes live on Friday. Drew, a former JofA senior editor and manager with the AICPA's Private Companies Practice Section, has focused on content for the daily and monthly magazines for more than a decade. He is also the host of the Small Firm Philosophy podcast. He previews coverage on the topics of: n firm practice management; n considerations for potential firm partners; n the employee retention credit; n Excel's Automate feature; and n Improving your work setup with a vertical mouse, mechanical keyboard, and more. If you have article ideas or other magazine feedback, you can reach Drew at [email protected]. What you'll learn from this episode: · Where readers can find the latest monthly issue of the JofA. · A summary of a small firm owner's article about firm practice management. · Considerations for CPAs on the path to partner. · Drew's explanation of the top item in the Tax Matters section. · The advice that Kelly Williams, CPA, shares about Excel in Technology Q&A. · Another Technology Q&A topic that reminds Drew of 1980s arcade games.

Nov 30, 202315 min

Doubling down on tech: What's in store at Digital CPA in Vegas

The 2023 Digital CPA Conference, Dec. 3–6 in Las Vegas, will be the event's 12th year. To explore the trends that drive this year's agenda – and to look back on the conference's weather-delayed start – Michael Cerami joins the JofA podcast. Cerami is executive vice president of strategic alliances, business development, and communications at CPA.com, the AICPA's business and technology subsidiary. Cerami discusses generative AI, previews some of the Digital CPA sessions, and explains how business model transformation is a key topic for future-focused CPA firms and practitioners. What you'll learn from this episode: · More from CPA.com's Michael Cerami on the recently released AI toolkit. · Cerami's preview of some of the keynote speakers' topics. · Why the initial Digital CPA event was delayed about six weeks. · Why business model transformation is top of mind for the profession. · How Digital CPA has led the discussion over the years on the topic of client advisory services, or CAS.

Nov 16, 202314 min

In an online meeting, where do you direct your eyes?

The title above is the first question posed to the guest on this episode of the JofA podcast. Byron Patrick, CPA/CITP, CGMA, vice president—Client Success at the B3 Method Institute, is a repeat guest on the show, and he's spoken previously about best practices for virtual meetings. The conversation topic was spurred by an article covering recent research about how our brains perceive interaction differently in virtual meetings than in-person meetings. The first time Patrick appeared on the JofA podcast, in 2019, he discussed effective email rules. Over the years, he's shared PowerPoint rules to live by and advice for virtual meetings. What you'll learn from this episode: · Why trying to look someone in the eye is difficult in virtual meetings. · Patrick's recall of memorable meeting gaffes. · How headphones can be useful in online meetings. · A cameo appearance from Patrick's dog, Trinity. · Why Patrick says that 10 minutes of consideration can make meeting attendees more effective and presentable.

Nov 9, 202316 min

'Moving so quickly': The latest on ESG compliance

When will the SEC's proposed rule on climate disclosures become final? And what effect will new legislation in California have on companies across the country? Those questions and more are topics of this episode of the JofA podcast. Ami Beers, CPA, CGMA, senior director–Assurance & Advisory Innovation at the AICPA, discusses the latest news on multiple regulatory and reporting fronts. She also previews a December virtual conference. and discusses the AICPA a summary resource document, created in response to recently signed laws in California. Beers also discusses SEC rules that are not climate-related, such as ones focusing on human capital and board diversity. What you'll learn from this episode: The nationwide impact of new climate-related legislation in California on public and private companies. Where the SEC stands on its proposed climate rule, and the SEC's plans related to the "S" and "G" in ESG. The key role CPAs are positioned play in the rapidly evolving ESG reporting environment. How accounting professionals can benefit from the AICPA & CIMA ESG & Sustainability Conference in December.

Nov 2, 202313 min

Better business: How to invest in staff and keep staff invested

For several years now, finance executives have had talent development and retention on their minds – even with all the other business headwinds they're facing today. That's why the timing of an apprenticeship program has been so important, and why it's the main topic on this episode of the JofA podcast. Today's guest, Barry Payne, director—External Relations, Management Accounting at AICPA & CIMA, together as the Association of International Certified Professional Accountants, explains the tie-in between the emphasis on apprenticeships and the Future of Finance Leadership Advisory Group (FFLAG). Also, hear a short segment of the Small Firm Philosophy podcast where the owner of a small CPA firm talks about a drastic change to her business model that paid personal and professional dividends. Resources: U.S. apprenticeship program overview Future of Finance Summit agenda and registration JofA article on Sandy Johns and the transformative leap she took for her firm What you'll learn from this episode: An overview of progress in the Department of Labor-approved apprenticeship program in its first year. Some of the new companies now taking part in the program. How companies are applying the apprenticeship program to train and upskill existing employees. Payne's explanation of how an emphasis on apprenticeships was a "fundamental action" of the FFLAG. The top challenge listed by finance executives who are part of the FFLAG. Information about the December summit and agenda and why Payne calls it a "safe haven" for finance leaders.

Oct 26, 202313 min

No Plan B: A personal lesson about retirement readiness

Stephanie Hughes doesn't want anyone, especially families, to face an unforeseen crisis when it comes time to retire. Her family's own struggles, when she was in college, helped shape that view. Hughes, CEO of the Wealth Management & Family Office at the firm Wiss & Co. LLP, said she's teaching her daughter about money, saving, and thinking early about retirement. Dedicating a little bit of time now to educate others about retirement readiness can pay big dividends down the road. This episode of the JofA podcast also highlights breaking news related to IRS details on withdrawing employee retention credit claims. What you'll learn from this episode: · More about Stephanie Hughes and the division of the firm Wiss of which she is CEO. · The personal experience that helped shape Hughes and her view on financial planning, especially as it relates to transferring family wealth. · How her family's struggle led Hughes to a job that she says "became my passion." · Why retirement readiness is sometimes more challenging for women. · The importance of early education when it comes to saving for retirement. · The YouTube series that Hughes and other firm leaders have begun.

Oct 19, 202311 min

An unorthodox path to CPA success

Nicole Davis isn't your typical CPA firm owner. She has five children, owns three businesses, and has zero work experience in a public accounting firm. She has crafted a presence on social media including an account with more than 12,000 followers on X, formerly known as Twitter. How has Davis done all of this, launching the firm Butler-Davis Tax & Accounting and two other businesses? And what has she learned along the way? She shares her story in this episode, a collaboration with the Small Firm Philosophy podcast, which is produced by the AICPA's Private Companies Practice Section. What you'll learn from this episode: Why Davis changed her firm's business model after the first year. How she uses video to communicate with clients and staff. How she shifted her firm away from taxes to accounting, bookkeeping, and advisory services. How price increases helped her firm right-size its client base. How she uses social media to connect with peers and land clients.

Oct 12, 202327 min