#231 Expert Mentors Live - The Importance of Your Unique Service Proposition with Ben Strock

What you do differently is the key to winning the consumer's trust. Ben summarized the book called Eat that Frog as "taking the hardest conversation you're gonna have and making it first every single day." How are you making your content visible? How are you dealing with different consumer needs? Remember. The value that isn't articulated, isn't appreciated. In this episode of Expert Mentors Live, John and Ben share the value of working on the right activities that drive results. If you have ever met Ben Strock, it will be no surprise that he has won many international awards for real estate video. He created a large team that ranks #51 in the nation and #21 in California (as recognized by the Wall Street Journal, Real Trends, and Tom Ferry International). How do you become different in today's market? The real estate market is a long-term game. Change your mindset to be in service rather than sales. You attract and keep people once you educate and give them the most value. Pay attention to the money-making activity that will help you reach your goal quicker. Learn how to do work that inspires you to set your priorities straight! You also need to create your unique proposition by asking what they need. Don't be afraid to probe questions that can help you add value to them. Get in front of your audience with content that resonates with them and provide the best experience. Tune in to learn how to help your team build relationships, be confident, and have clarity on what they can offer to their clients. FEATURED ON THE SHOW Connect with Ben Strock via Instagram @StrockTeam Identify your growth constraints at www.MyGrowthScore.com See our best stuff on social: Facebook: https://www.facebook.com/johnkitchenscoach/ Instagram: https://www.instagram.com/johnkitchenscoach YouTube: https://youtube.com/johnkitchenscoach LinkedIn: https://www.linkedin.com/company/johnkitchenscoach