#225 Power Hour Q&A with John Kitchens and Matt Durbin

Are you updated on today's real estate market? What do you need to do to keep up with the competition in this fast-paced environment? Are you being productive or busy? John and Matt answer these questions in this powerful episode. Tune in as they share valuable tools, resources, and insights that you can use in any seasonality of the market. Learn more and transform your business as you head into 2023! Show Notes 0:44 Market Update Matt shares an update on the Pittsburg area where it's a bit slow on the listing side. Open houses have fewer people and more properties have been sitting on the market longer. But, there are tons of opportunities for the buyer's side because they are doing well in today's market. 2:24 Seasonality Of The Market John and Matt share that there is seasonality in every market. It includes interest rates going up, market changing, and more. When this happens, the worst thing you can do is cut your sales and marketing. You need your people to build your pipeline and get back on track. 5:29 Look At The Facts John and Matt talk about looking at the right things when making decisions about the market. You have to look at the numbers and the facts, be logical, and not egotistical. That's where you'll know what market you're in. 8:44 Tools And Resources John and Matt share the tools that are useful in today's market. The KCM (Keeping Current Matter) tool is to keep you updated on national and regional things that are happening in the real estate market. Whereas, Terra datum is to pull data from MLS. You can also use Real Market Reports to show your clients facts on what's driving the market. Another tool is Focus 1st, which helps you create graphs for a visual pricing guide for your clients. You have to dive deep into sub-sections of the market to know the right direction you're going. John highlights the importance of becoming a student of the market. 13:24 Use Data And Processes You can use data, processes, and probing to help position the home in the market. This helps buyers and sellers come to their conclusion when it comes to pricing. This means they believe and are more vested in it. 16:22 What Are You Measuring There's always a number we're paying attention to in business. Matt shares that the focus for their team right now is dialing, because it's the type of market that needs to work with people. He believes that dials are a direct correlation to the effort. The more activity you create, the more business you'll get. 19:40 Working VS Being Productive John and Matt talk about the difference between being busy and productive. Not everybody who thinks they are working is working. You have to look at the effectiveness of what you are doing every day. Getting results that lead to new money in your business is being productive. 22:10 On Trust Build relationships and trust by having conversations. People are having a hard time trusting others because of so many scams and undelivered promises. You have to stand out by creating a genuine connection and keep your commitment to buyers and sellers. 22:56 Be The Expert You have to show your expertise in today's market. Walk them through the process, set yourself apart from the competition, and develop skills in sales and marketing. See our best stuff on social: Facebook: https://www.facebook.com/johnkitchenscoach/ Instagram: https://www.instagram.com/johnkitchenscoach YouTube: https://youtube.com/johnkitchenscoach LinkedIn: https://www.linkedin.com/company/johnkitchenscoach