#221 Expert Mentors Live - 15 Opportunities in a Shifting Market with Kyle Whissel

What are your strategies in today's shifting market? Are you drowning in a sea of knowledge but don't know where to start? Find out opportunities to act on it, make more money, and give you freedom as you head into 2023. Join us in this powerful episode with John and Kyle as they share 15 opportunities you can use in a shifting market. Get valuable insights on creating better plans and taking advantage of the changes in the market. We're excited to share with you key components to help you succeed in any season of your business. Show Notes 2:00 Acknowledging People John and Kyle share the importance of acknowledging people. A combination of public and private praise is valuable to every person because it makes them feel good and boosts their confidence. 5:42 Creating Opportunities John and Kyle talk about creating opportunities for leadership roles within the team so they can lead others. You have to cultivate leadership within the organization to step up and grow. 8:24 Opportunities In A Shifting Market Kyle shares many opportunities that include sales and marketing skills. People who are putting time, energy, and effort into improving their skills will thrive. He also explained the opportunity in the FSBOs market as there will be lesser this year. 17:22 Look At Your Wins Look at your progress, wins, and momentum as the market shifts. Comparing your business from last year to this year, what are the things you've accomplished? 18:10 Attrition Is Healthy The opportunity to run a team and get talented agents is higher than ever. People want to be part of the team in these current changes in the market. Removing people can also be healthy for your business. Agents who aren't cut out to be in the industry and getting agents who are good at what they do can bring growth and more money to your organization. 19:40 Discount Brokerage And Cost Of Leads Discount brokerage will decrease because it comes down to how skillful you are. Skills matter in this current market! Another opportunity is to take advantage of increasing leads since many people will cut costs on leads. This will help increase your chances of closing more deals. 21:10 Getting Talented People Kyle shares the opportunities for getting talented people on his team right now. People are being laid off and you want to take the chance to bring skilled people to help the growth of your business. John highlights the importance of looking at other things first before cutting your marketing and people. 22:33 On Pricing Accurate pricing and price adjustments are crucial in today's market. Kyle shares effective tips and strategies for nailing your pricing. 29:33 Days On Market Swells Kyle's advice on the seller side is to sell quicker than the competition and build that into your marketing campaign. The buyer side needs to identify clients who are looking for deals and grab the opportunity on properties that have been sitting in the market for months. 32:12 Set Expectations Kyle and John talk about the importance of having a conversation with your client. Sending updates, getting feedback, articulating your value, and using effective scripts that can turn deals around are sales skills you develop over time. This falls under setting expectations for your sellers and keeping them informed of the process and progress on the property. 44:13 Expired Listing Agents who work hard and build their skills will do well even when the market is slow. They have what it takes to keep going, even when things are tough. 45:35 Short Sales Return And Working With Buyers Kyle shares how short sales are coming back, take the opportunity to know the process and options in your state to help people. He also advised that it's going to be a lot easier working with buyers now than ever. 51:30 Sellers Get Off The Fence Sellers want to get a lot of money for their homes. You can take advantage of the declining market to convince them to sell their homes before moving out. 51:50 Teams Will Thrive It's going to be tough for solo agents in this market, and the best advice Kyle gives is to join a team to grow your business. Teams will succeed because of the systems and processes in place that move them forward. 53:30 Value In Micro Team John and Kyle are pro-teams as they provide value to each member of a larger team. 55:27 Opportunity in Farms While everyone is cutting expenses, you can find opportunities to establish a farm. Kyle shared how they were able to give back to people while building a business. They partnered with local food banks and got their brand in front of people. In return, people reach out to them providing their contact information and this helped build their contact list.