#220 Expert Mentors Live - Trust Based Marketing with Andrea Timko

Building trust-based marketing and social media presence in today's market makes your business stand out from the crowd! In this episode, John and Andrea talk about how to do that using different social media platforms. Don't be afraid to get in front of people and craft content around their struggles and what they hope to achieve. Join us to get insights on effective content creation and tools used to help grow your business! Show Notes 1:10 Getting To Know Andrea Timko Andrea was born and raised in the Cleveland, Ohio area - she went to THE Ohio State University and Cleveland State University and got her degree in marketing. She is the Marketing lead for over 40 agents in the Cleveland area. She handles listing input, generating 200+ leads per month on social media and Google, social media marketing to build a reputation and recruiting, and closes out each deal with her post-close follow-up process. 8:40 Trust-Based Marketing + Social Media Presence As real estate agents, social media is our storefront. Consistency in branding is crucial to the growth of your business because this helps people become aware of your business. 14:00 Top 3 Social Media Platforms Andrea shares her top 3 platforms, which are LinkedIn, Facebook, and Instagram. Instagram is used to stay in front of clients on a personal level. Facebook is for personal and business, and LinkedIn is for connecting with people in the same niche, establishing oneself as a local authority in real estate. 15:51 Social Media Analytics Andrea talks about the importance of getting in front of people through different social media platforms. Once you have content to show them, learn about your analytics because this gives you an idea of where to focus on and what to post. 18:13 Know Your Data John highlights how Andrea does the right things in the right order by knowing her data and then crafting offers that speak to her audience. 19:45 80/20 rule Andrea shares her 80/20 rule when posting on social media. The 80% is personal, where people can relate to her messages building relationships. The remaining 20% is making sure that people know that she's in the real estate business. 21:42 Building Relationship John and Andrea talk about building a relationship based on trust. You need to be intentional in finding out who your target audience is. Understand what their struggles and desires are to help provide the solution to what they need. 24:55 On Facebook Strategy Andrea is intentional when adding people to her business and personal Facebook page. She gives value and insights without selling anything when people question her about friend requests. 27: 40 On LinkedIn Strategy While people on Facebook and Instagram want a quick read, LinkedIn people have a business mindset where they want to read lots of information about value and insight. LinkedIn post needs to be "wordy" but relatable. 32:22 Content Creation Andrea shares her effective content creation strategy in every post: having interesting headlines, adding value, and a clear call to action. As a content creator, make sure to share your expertise in a format that resonates with your readers. 34:26 Importance Of Testimonials When consumers research a product or service, they go to testimonials to see what people are experiencing when working with you. Andrea uses Google and Facebook to get reviews so people can see them. 41:24 Time Blocking and Allocation Andrea talk about time blocking every Monday to schedule social media posts for the entire week. She uses tools like Loomy to help connect social media platforms and make it easier for her to schedule and post. You need to use tools that help you analyze your performance to gauge where you need to focus and improve. 44:44 Getting Leads Andrea shares some tips on getting leads. She creates content that converts with effective CTA, running Facebook ads and funnels. She is strategic in using images, headlines, and descriptions to target the right audience. 49:26 On Blogpost Andrea keeps her blog post updated by posting at least twice a month. The strategy will depend on the content and topic of the blog for the month. She makes sure that Instagram will have lesser words compared to Facebook and LinkedIn all the time. 52:00 Final Takeaway You have to figure out who you're talking with. Don't be an expert in every area, know who your target audience is and show your expertise to those people. Get in front of them by crafting your content around their struggles, and what they hope to achieve that you can help with.