#216 Expert Mentors Live - DOMINATE Your Market WITHOUT Cold Calling, Chasing Clients, or Spending Money on Ads with Travis Plumb

Do you want to learn how to dominate your market without having to call people or spend money on ads? We're excited to share this valuable episode that will move you in the right direction for your marketing strategy! John and Travis talk about how to stand out on the YouTube platform. You'll get insights into the importance of taking action and structuring videos that bring success. Show Notes 1:35 Getting To Know Travis Plumb Travis got into sales in 2010. He honed his sales skills when he was in the car business for 6 years. He then built his own digital marketing agency and worked on planning marketing strategies for brokers in the real estate industry. 3:44 Be The Best Marketer John and Travis both agree that you have to think, behave and become like a marketer that happens to sell real estate because the best marketer wins. Travis wanted to be visible through videos, that's why he got into YouTube. He now owns the fastest-growing and most-viewed real estate YouTube channel in Dallas, Texas since entering real estate 18 months ago, this generated $140 million in production from organic YouTube clients. 7:27 On Partnership Travis shared a personal story about his struggles, and failures, and overcoming them. He stressed the importance of investing in yourself, having a winning mindset, and valuing mentorship. When it comes to partnership, having people you can trust can be helpful to your growth as a person. He shared his successful partnership with Levi Lascsak and how they manage to grow their business. 15:53 YouTube Success Travis credited their YouTube success to being consistent and disciplined in making quality videos. He and his partner have the same goal and complement on doing things that helped their channel grow. They modeled successful YouTubers, read books, and studied their audience. He highlights the value of taking action! 22:16 Call To Action In building a relationship with viewers, you have to be authentic. You put out content that attracts people that resonate with you. This programs them to take action by consuming your content and reaching out to you. 25:15 Structuring Videos Travis shares that their secret to structuring videos is being disciplined. Creating and putting out content is a priority for it to be successful. His team would batch record 1 to 2 months' worth of content making sure they are ahead in case something comes. 29:13 What Works In My Market John and Travis talk about being consistent regardless of the market changes. It doesn't matter where you live because there are always people coming and going, as long as you're doing the things you need to do and playing the long game, you'll get deals. 33:45 The Right Moment Travis encourages people to get out and film! Don't wait for things to happen because the right moment comes when you work hard for it. 35:56 3 Things To Do Travis's advice on the first three things to do when starting a YouTube Channel: Have a solid game plan, do not overcomplicate things and figure out your budget for hiring video editors or how much time you need to edit your own videos. 40:00 Advice For Realtors Travis recommends agents start focusing on building a YouTube channel heading toward 2023. He directs his time, energy, and effort on YouTube as it brought him revenue, clients, and changes. He encourages people to try it out and remain consistent along the way.