#207 Expert Mentors Live - Niche Marketing Secrets with Knolly Williams

Starting in any industry can be overwhelming with vast choices. You won't know where to start or how to discover what's right for you. How can you stand out in a world full of competition? In this episode, John and Knolly reveal the niche marketing secrets to help you identify the career path that's ideal for you. Be on top of your game using proven strategies from the experts. Knolly Alexander Williams Jr. was born in Brooklyn, NY on Feb 15, 1970. At the age of 12, he began his career in sales and marketing when he began helping his dad who sold his hand-crafted jewelry at the local college and weekly flea market. Starting at rock bottom in 2003, he grew to become one of the Top 7 real estate agents in Austin, TX (ranked by Austin Business Journal out of more than 9,500 agents and based on actual production). Knolly listed and sold more than 1000 houses during his first 10 years in the business, which placed him within the Top 1% of REALTORS in the United States. He also loves to show real estate agents how to earn $250,000 or more a year, work 30 hours a week or less, take 4-5 vacations a year and be debt-free! Join us to unlock your greatest potential, moving from doubt and fear of taking action and discovering the right niche for you! Show Notes 2:00 Getting To Know Knolly Williams Knolly shares how the pandemic created fear and panic in the business. That's why he rolled up his sleeves and helped agents focus and navigate through the pandemic. He comes from a place of contribution and adding value during one of the darkest times in the market. 4:00 Navigating Through The Market Knolly and John talk about the ups and downs of the market from having low inventory, sky-high pricing, too much competition, and other crazy opportunities. They were able to stay optimistic and thrive using their strategies. As Knolly put it, "if the market is good, you're gonna have a great time, but if the market is bad, you're gonna make 2-3 times better if you know how to play the game". 8:45 The Listing Game Knolly listed and sold more than 1000 houses during his first 10 years in the business, which placed him within the Top 1% of REALTORS in the United States. By doing it consistently, he built muscle memory for the listing game. 12:45 All About Niche Knolly shares that the easiest way to start is by finding your niche. Answer these two questions: 1. What do you have that all other agents don't? 2. What makes you different? He further explains that being an expert in a particular field will make people come to you. This will give you the advantage of writing your own pricing because you stand out in the market. 15:03 Become An Expert Agents tend to overthink and overcomplicate the process of a niche market. As per Knolly, you become an expert in any industry by studying everything about it. 19:08 Gift Of A Niche When you establish yourself as an expert, regardless of the market condition people will come to you. People will look at you as an investment and not an expense. 23:00 Paycheck You'll Never Spend Knolly shared a powerful story about a homeless guy who went to his event, took the risk, and grab the opportunity of learning his system even without any experience. Fortunately, he was able to close the deal, and the rest was history. The moral of the story is to take action! 27:34 From Fighting to Learning In Knolly's story, the guy went from fighting for survival to getting into the room to learn and take action. What pushed him to go beyond? He deeply explained that fear and doubt create lack, to remove fear and doubt you have to believe and take action. Go beyond knowing to being. 37:00 Opportunities To Look For Knolly shares 8 places to look for opportunities: Trial listing, Pre-NOD, old expires, the sphere of influence, probate, divorce, circle prospecting, and off-the-market listings. 51:40 Choosing The Right Niche Knolly's advice on niche picking is to always base it on your personality profile. You have got to know and understand the dynamic around your profile and choose a niche that is compatible with your profile. 53:44 What's The Return On Investment? The return on investment is faster than expected when you are committed and consistent in a particular niche.