#185 Expert Mentors Live - Scaling Your Sales Team with Kenny Truong

It's one thing to realize that your business has to improve—it needs to attract more customers, spend more on advertising, address more software faults, and launch more marketing initiatives. But, putting together a team that will support the execution of these objectives is a different matter. Building an amazing team isn't overnight. In this video, John and Kenny provide in-depth information on scaling up your sales team successfully. You'll discover Kenny's humble beginnings as a newbie agent to how he became the "Fast Agent" that created his brand. Building a brand isn't easy. You need to start branding yourself as someone who can handle growth before scaling. He provided different marketing strategies on what worked for him in building an image that made his presence known in the Real Estate industry. You will gain insight into Kenny's experience with hiring agents, agents leaving the team, and the cycle of finding the right people. This will help you as you build and expand your business. He had his fair share of struggles and challenges, but he found solutions to overcome them one by one. Get nuggets from this video on how to get from 0 to your target number of agents effectively and efficiently. He documents every step in the recruitment process from the core foundations and pillars. You can follow his example and be guided by it. He invests in his agents by being the leader that they need. As a leader yourself, it's time to take accountability to the next level. Start tracking, implementing, and executing techniques that will grow your business. Show Notes 2:23 Getting To Know Kenny Troung Kenny Troung shared where he started and how he grew and expanded his Real Estate business. 3:54 Fast Agent Kenny started in Sales where he was awarded as a top agent. He built his brand "Fast Agent" by exploring hashtags before it became famous, with email marketing as part of his strategy. People began to get to know him as he stayed consistent in building a name for himself. 7:04 Deciding Factor to Scale Kenny discussed his struggles with his past team and how he had to leave and didn't want to join a team for a time. Until such time, someone wants to be mentored by him. It just kept on growing as he leads several agents and scaling just happened. 11:01 Lease Program You'll get ideas on different types of online lease programs shared by Kenny as they discussed what he gained from helping scale up the company, bringing in 0 to 65 agents in five years. 16:00 Attract and Recruit Agents When Kenny started his hiring process, he always used his email strategy consistently because that's what he is known for. On the side, he was also experimenting with programs, tools, and methods that will work. 21:43 How Events Helped Grow The Business The hosting events paved the way for scaling their business, how it kept on bringing people to their door due to the good experience of monthly gatherings. 28:08 What Is Your Vision/Goal? Kenny and his team are currently targetting 14 office locations for expansion. He discusses the target locations that are strategic for them while they also grow in numbers. Overall, the target agents for the year is 300. 32:19 Structuring Leadership Team Kenny has his leadership team structured where their talents and skills are used to support the growth of the business. His team leaders do coaching, clean the database, and provide constant reminders to team members about goals and actions needed. 44:30 How To Keep Agents Kenny looks for ways to keep his agents, invest, dive deep and spend more time in ways to help them grow as a person and thrive in the business that they are in. 46:14 Accountability He emphasizes that pushing for accountability is hard. But, it is doable by implementing certain action plans that give clarity on the direction of each leader and member. He strategizes a weekly action plan to keep consistency in ensuring that accountability is being performed at all times.