#162 Expert Mentors Live - 7 Ways You Can Pivot Your Business and Thrive in a Low Inventory Market with Alex Piech

As any real estate agent knows, generating leads is essential to success. However, finding motivated sellers can be a challenge. One way to generate seller leads is to target expired listings. These are properties that were on the market but failed to sell. The owners may now be motivated to sell quickly and for a lower price, making them perfect lead generation targets. Another way to generate seller leads is to track down For Sale by Owner properties. These are properties that are being sold by the owner without the help of a real estate agent. The owners may be open to working with an agent if they can get a good deal, making FSBOs another great lead generation opportunity. By utilizing these techniques, real estate agents can build a steady pipeline of motivated seller leads. Lead generation can be a tricky business. You spend all this time and money generating leads, only to find that most of them go cold within the first few days or weeks. But there's no need to give up hope just yet. One way to revive your lead generation efforts is to change your targeting and messaging. Try retargeting your ads to people who have visited your website but haven't signed up for your newsletter, for example. Or send them a follow-up email with more information about your product or service. By retargeting your ads to people who have already visited your site or interacted with your brand, you're much more likely to get their attention. And by tweaking your messaging to be more relevant to their needs and interests, you'll increase the chances of them taking the next step and becoming a customer. If you're not getting the results you want from your lead generation campaigns, don't be afraid to experiment with your approach. You may just find that a little change can make a big difference.