23: Scaling your social media business by launching a course
JFDI with The Two Lauras - For Freelance Social Media Managers · The Two Lauras
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Show Notes
This is part 4 of a mini-series about scaling your social media business
In this episode, we share our experiences of creating & launching courses and give you our tips and advice to do the same.
KEY TAKEAWAYS:
• There is more than one way to plan and host a course. Think outside the box.
• People learn in different ways so try to accommodate the needs of your audience. Offer VIP upgrades, provide your course materials in different formats (we use Searchie for this) etc.
• It's not uncommon for people to take the same course multiple times so think about how you can tweak and refine it to help people go deeper.
• Sell it before you build it.
• The best courses are updated, tweaked and refined over time. Don't let your audience down and ruin your own reputation by allowing your course to become out of date.
• As part of your planning, consider what your students might need next & whether there is potential for a backend membership.
USEFUL RESOURCES
If you are considering scaling with a course, you might find Amy Porterfield's Digital Course Academy programme helpful.
Grab a whole bunch of resources to help with creating a digital course here.
If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.