155: Your Messaging is Confusing Your Audience.
JFDI with The Two Lauras - For Freelance Social Media Managers · The Two Lauras
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Show Notes
Our recent trip to London had us encountering three very niche businesses – Sandwich Sandwich, Doughnut Doughnut and Eggslut.
What do each of these three businesses sell? It’s very clearly in the name – and yes we promise Eggslut sells eggs!
So, we’ve brought this round to our favourite topic of niching and we’re diving into why being specific in your messaging makes everything easier – whether that’s finding new clients or creating content that people actually engage with. If you’re talking to everyone and finding that you’re just not getting the results you want, today’s episode is for you!
In this episode, we’re chatting about:
- How being specific can actually open more doors for you
- Why niche businesses make it easier for people to work with you
- What causes confusing messaging – and how to clear it up
- Three easy ways to niche your own content
Check out the full show notes here!
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