153: How to Create a Perfect Ad
JFDI with The Two Lauras - For Freelance Social Media Managers · The Two Lauras
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
There’s a lot that goes into creating ads – but a lot more that goes into creating great ones. If you feel like your ads could be giving you more bang for your buck, today’s episode was recorded with you in mind!
The best ads don’t look like ads. You know the ones – you just assume you’re seeing another piece of organic content. So how do people do that? And how can you make sure that your ads (or your clients’ ads!) are stopping as many people as possible mid-scroll and actually getting them to click through?
In this episode, we’re chatting about:
- How to get people to stop scrolling and actually look at your ad
- What goes into great copywriting
- Why you’ll need to use different ads for different platforms and placements
- Using targeting and retargeting to make sure your ad is seen by the right people
Check out the full show notes here!
Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.