Mastering Multi-Platform Advertising: When & How to Diversify Your Ads
01:27 - Mastering multi-platform advertising begins with knowing where to start.02:04 - You can avoid some mistakes from the get-go05:07 - Search can be an important tool to begin with.06:53 - Strategic selection of the best advertising platform requir...
Audio is streamed directly from the publisher (media.blubrry.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
01:27 - Mastering multi-platform advertising begins with knowing where to start.
02:04 - You can avoid some mistakes from the get-go
05:07 - Search can be an important tool to begin with.
06:53 - Strategic selection of the best advertising platform requires expert guidance.
08:07 - How do you know when to add a new channel to your paid ad strategy?
08:59 - You can diversify if you want, but should you?
13:00 - Sometimes location plays an important role in the game.
14:03 - Diversifying doesn’t mean you’ll get consistent results…
17:10 - James and Charley recall when advertising was more affordable.
18:15 - Mitigating risks in multi-platform advertising is achievable with the help of a paid ads specialist.
21:22 - The success of advertisements across countries varies and is something to consider.
22:48 - What are the possibilities and challenges of cross-platform advertising?
23:52 - Could focusing energy on other ad strategies be more beneficial?
24:30 - This is where you should focus your efforts first…
28:10 - Beware of working under pressure.