James Schramko Podcast

Content marketer extraordinaire Chris Von Wilpert reveals the processes and templates behind his value-packed posts.

In the podcast: 01:03 - Enlisting the eyes of an outsider 02:26 - The things that could have been better 06:45 - What the overall diagnosis was 08:01 - Was there anything actually good? 09:44 - The process and experience of working with a pro 12:47 - Gert’s typical SOP with clients 14:40 - What’s been done and what the results are 17:12 - The numbers that are in 19:29 - Making it easy for Google 21:26 - In conclusion... Let James pinpoint the needs of your online business Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com, Episode 723. Today, I’ve brought along a special guest, Gert Mellak, who is an SEO expert. He's from a business called SEOLeverage.com. And in the course of him being a member of SuperFastBusiness, I got to know him and what he does. And I started referring him to a few of my other clients. And they kept coming back to me saying, “Wow, thank you for the referral. Gert was able to really help us out, and we got a big transformation with our website.” Enlisting the eyes of an outsider So I went back to Gert and said, “Gert, would you have a look at our website, at SuperFastBusiness.com?” keeping in mind that we used to run an SEO business. So we know the basics, and we used to be really on top of this, but it's been about three years since we sold our SEO business. And we've been busy doing other things - publishing our book, Work Less Make More, running our SilverCircle coaching community, and building out some side projects. So Gert could come in and have a look as outside eyes on our website. And in this episode, I want to share with you what Gert found when he came to look at our site, and what we've done in the short period since the audit to our site, and importantly, what sort of results we got. So firstly, let's introduce Gert. Hey there Gert, good to speak with you. Gert: Hey, James, thank you so much for having me. It’s a real pleasure, because I basically discovered your podcast a few years back and discovered what you do and how you help businesses streamline their efforts and and actually make much more working less. So it's a special pleasure to be a guest here today. James: Well, I've really enjoyed getting to know you. And the most important thing for me is when my community members help each other and they get results for each other. And since we came on board and did that website review, we've gotten even closer, in business partnership with you now and in SilverCircle. I help you grow SEOLeverage.com. And you're seeing some significant growth, which is tremendous, because I want to make sure I repay the favor and get you a great result. The things that could have been better But importantly, you know, the proof is in the pudding. And I'd love it if we could just open up the SEO report from where we're up to now. And if you could just start off by giving a little overview - and I'm k...

How do you turn subscribers into buyers that will pay you over and over again? James and 10XPRO’s John Lint explain how you transition an email list into a profitable paid community, in this episode o

How do you get glowing testimonials for your product or service, without seeming too needy or forward? James Schramko and John Lint of 10XPRO.io reveal their best practices.

In this SuperFastBusiness episode, two experienced podcasters share the hard-earned knowledge they wish they’d had before starting their podcast careers.

Gentle-natured, dreadlocked Guy Sohm is an odd guest for SuperFastBusiness. His laid-back attitude, however, could just be what people need in these stressful, fast-paced times.

Can a voice coach make a living online? John Henny does it, and a substantial portion of it is passive to boot. Find out how in this SuperFastBusiness episode.

How do you profit from pre-existing assets with little or no outlay? Licensing expert Bob Serling discusses several of his most effective practices.

Ultralearning author Scott Young discusses how you can learn quicker and retain information longer using nine important principles.

Austin Brawner’s business model involved event launch after event launch. It was exhausting and financially unsatisfying. That all changed when he spoke with James Schramko.

John Lint Podcast highlights: 00:55 - Has it ever been done? 04:55 - All it takes 06:51 - What’s the hardest part? 08:25 - Two things to look for 09:18 - Is the tech holding you back? 11:45 - The three main steps 13:52 - At the end of this course... 15:10 - You’ve got the outline. Now what? 18:31 - Mapping out - what tools to use 22:20 - If you don’t want to sell... Produce better, value-laden infoproducts with help from James. We have a training on product creation inside SuperFastBusiness membership Download A Handy Checklist For Quick Course Creation You Can Do In A Weekend (and the PDF transcription) Transcription James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 684, How to Create a Course in a Weekend. Welcome to my special guest, John Lint from 10XPRO.io. John: Hey, everybody. Hi, James, how are you? James: I'm great. Has it ever been done? Now, you might see the title of this podcast episode and think, John, I couldn't possibly create a course in a single weekend. Let's just get it out of the way. Has it ever been done before? John: Well, I just did it, actually. So I just created a brand new course, for our 10XPRO.io members. And yeah, you know, I filmed on Saturday all the videos; by Sunday, it's live online, all our members are getting it. So yeah. Now, of course, you know, there's a big difference between creating those short type of courses that address a specific pain point and solve that specific problem. And, of course, an eight-week masterclass, obviously, you're not going to create that in a weekend, and it might take a little bit of time. But online courses, the things that when you have the right tools like 10XPRO.io, and you know, you and I have been doing this for over 10 years, so, you know, obviously we have practice, but it's something that you can really do very, very fast. And even if you're starting out, creating a course is not that difficult. You just need to follow the right framework, the right system, know what you're going to deliver, have a clear idea of the end result. And then after that, it's just about following the steps and following the processes, and you'll get there for sure. "Even if you're starting out, creating a course is not that difficult."CLICK TO TWEET James: I remember having a friend of mine, Steve O, visiting me from Melbourne. And I got a call on a Monday afternoon, it was from an events company. And they said, “James, we have sold a course to some people on how to get started online. And we just discovered the person who was going to be the instructor had actually not as much experience as he’d l...

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Pat Flynn Topics discussed: 02:58 - Juggling business and family 07:30 - “Come in here and see what I’m doing” 09:54 - The superfans-money connection 14:46 - One platform, or multiple? 16:32 - Pat Flynn’s first fan 20:10 - What the ordinary person can do 22:59 - Have the right lyrics 24:26 - The small, quick win 26:23 - Get people involved 27:58 - The digital high-five 30:21 - Scaling your reach 32:18 - The dark side of having fans 36:33 - Summing things up Win quality customers for your business with help from James Download Useful Insights About Superfans (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 673. And we're talking about how to create superfans. And for that, I brought along somewhat of an expert in this field, Pat Flynn. Welcome. Pat: Thanks, James. Glad to be here. James: This is not your first time on the show. The last time you were on here was actually six years ago in Episode 225. And we had a great discussion back then. We were talking about your story and your journey, which you've showed no signs of slowing. You're actually getting stronger and bigger in the marketplace. Over the last six years, you've had quite a transformation. In fact, I think now you've had over 55 million downloads of Smart Passive Income. You've got a thriving YouTube channel. You're now running events, live events, you're still very strong with your affiliate marketing, and it seems like you've visited just about every Disneyland available from the travels - and no doubt, your Back-to-the-Future paraphernalia has been increasing. So what a journey, hey? Over that last six years, quite a bit of change. Pat: Definitely a lot of change and besides the Back-to-the-Future stuff being the most exciting thing for me. It's definitely been just how I feel like I've grown up as a CEO now because back then I was feeling like I was a scrappy entrepreneur, I was taken advantage of some really cool things in the affiliate marketing world in a very genuine way. I was very proud of that. But now, like you said, I have live events, I have these books coming out. I've done online courses finally. And still being able to manage the family and be here for the kids too. And just very thankful for that. And also, I just want to give a quick shout out to you, James. You've been very instrumental in my most recent successes related to a lot of these things that I've just mentioned. As a result of, you know, you helped me out in your mentorship program. Juggling business and family James: Oh, well, it's been my pleasure and actually a real privil...

John Lint Podcast highlights: 01:56 - Blogging made easy 04:49 - SEO-friendly, too 06:07 - What about podcasters? 08:14 - A progression of tools 12:10 - How 10XPRO evolved 15:17 - What makes up a homepage? 16:42 - Before the sales page 17:54 - The all-in-one page solution 18:41 - Where the sales happen 20:03 - Following the sale 21:07 - You control the navigation 21:23 - One popular page 22:38 - Single or double opt-in? 23:33 - Email integration 24:37 - Opt-in placement 25:42 - Other pages 26:56 - Upsells and downsells Keep up with the best in internet marketing technology with James’s help Download A Checklist of Pages Your Business Website May Need (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 662, and we'll be talking about what pages you need on your website, especially relating to if you're selling some kind of course or membership. And of course, I’ve brought back my great friend John Lint from 10XPRO.io. Welcome, John. John: Hey, everybody. Hi, James. Nice to be back. James: John, what have you been up to lately? John: Super busy with 10XPRO as always, trying to add more and more cool stuff. It always feels like, you know, Christmas in each month of the year. Every month, we deploy some really cool stuff and I’m really pumped about the new bunch of features that we're going to add. Like, we have awesome blog features coming up, we have new templates coming up, we have some advanced automation stuff. So it's really going to make a lot of our members happy, the guys starting out, and also the advanced guys, they're going to love it because we have some really huge bag of goodies, I would say. I'm really pumped about that one. James: Yeah, that's great. I mean, it takes a lot of commitment. I know, because I publish a new training each month for SuperFastBusiness members. And there’s actual effort involved in that, and rolled it out, and we captured it as a recording. Of course, people joining now can access the entire back catalogue of all the recordings. And in your case, when someone buys 10XPRO.io, they're going to access all the features that are ready to roll. Blogging made easy I'm interested about the blog one, because I know a lot of our community are content marketers. It was the number one topic at the recent SuperFastBusiness Live 2019 event, was in relation to content.

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In this episode: 01:50 - Who’s your best customer? 05:49 - Creating a product for yourself 08:20 - Choosing your space 09:57 - The danger of being a pioneer 11:59 - How to validate your idea 16:50 - What a course feeds 18:32 - More on the back end 21:58 - Do something that is going to sell 24:56 - Two big tips 26:17 - Wrapping up Create, sell and leverage valuable online courses with James’s personal coaching Part 5 of the series Grab Getting The Most Out Of Making An Online Course (and the PDF transcription) Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. This is Episode 619 - Which Online Courses Will You Create in 2019? Today, I brought along my special guest, John Lint. Welcome back. John: Hey, everybody. Nice to be back. Thanks for having me, James. James: John, I'm enjoying doing this Membership Series with you because we are covering some really great topics. Some of the things we've talked about have really only ever been discussed behind closed doors, and certainly not freely available online up until the series, and that's because we've been working away behind the scenes. I've been working inside SuperFastBusiness membership. You have been helping members of 10XPRO.io software, which is your baby, and you've been growing that and it's turned into quite the machine. So today, we're going to tackle this subject of which online courses will you create in 2019, because it's a great time to create a course, because the platform has never made it easier. And with some of the ideas we're talking about in this podcast series, we're actually getting some usable information. So get out the notepad, grab a coffee, this episode is going to be punchy. And we're going to cover a few things you might want to do, especially in that research phase, which is probably the most critical phase before you go launching that course. You ready? John: Yeah, ready. Let's do it. Who’s your best customer? James: So something I look at is who is your best customer. And often that best customer in the past many times has been me. I’ve been the one going through the research phase. I've been the one pulling out the credit card. I've been the one buying things and joining memberships and getting courses. And as I did that, I became quite the expert in what things were good and what things were not good. And I remember one of the first successes that I had online was being an affiliate for some software,

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In the podcast: 01:31 - Why this episode? 03:39 - The situation at time of quitting 05:19 - Post-job nightmares 06:39 - Surprising success in speaking 08:03 - From workshop to forum 10:22 - Globe-spanning experiences 11:39 - Continued developments 13:59 - Shifting perspective 14:47 - A rewarding pursuit 16:31 - A life of choice 17:59 - Is it really important? 20:31 - The good of helping others 21:43 - It's up to you 23:08 - What can happen in a decade Pave your way to financial freedom with James’s personal coaching. Click HERE. Download the PDF transcription Transcription: James Schramko here. Welcome back to SuperFastBusiness.com. In today's episode, 593, it’s just me. I want to share with you a journey, a journey of a decade, and an important lesson that I've learned as a result of that journey. If I think back to Sunday nights when I still had a job, they sucked. I mean, they were better than a few years before that when I was working seven days a week, but on these Sunday nights, I'd had the day off on the Sunday, and now it was time to polish my shoes, hang out my tie and my suit and grab a freshly-pressed shirt that I was getting from the laundromat so that I was ready to go in the morning. In the morning, I dropped my kids off to school on the way to work. I remember my daughter actually rolling her eyes, saying, “Dad, this sucks.” And I said, “Yes, it does.” And I knew beyond the job there had to be an escape. Why this episode? The reason I'm doing this podcast episode is that it's been 10 years since I quit my job. I remember that pressure cooker of a dealership. It was a Mercedes-Benz dealership. I had all these managers and staff - there were over 70 people in three different sites that I was responsible for. And I still had to report to the owner of the business and to head office, who were pretty picky with their numbers and their standards. I needed to get out because I was worried I'd become one of those bitter old car people. You've probably met one of them in your time if you've ever been to a car dealership. I remember driving into work on the last day and handing in my keys and saying, “Thank you very much, but I'm leaving.” And this is pretty much unheard of, to hand in your notice on a $300,000 a year circa package. I was a little bit scared. It was probably one of the most frightening moments of my entire life. And the now me can hardly fathom or comprehend how the then me had the balls to do it. It was crazy. And it was, even in hindsight, a little bit reckless, but I had managed to swing an equivalent income for myself from my own business. So I had some confidence in the ability for me to swing from one vine to another. But gee, it’s been a 10 years of unbelievable journey and growth and challenge and conquests. It's been an amazing ride, and I just want to share some of the things and see what lessons are revealed. At that time, I had a couple of properties and a share portfolio. Now I had to hand in the company Mercedes-Benz and my wife's company Mercedes-Benz, and I borrowed a car from my mom and dad at the time to drive home, but it actually broke. So I remember walking into the used car manager's office and I put down my credit card and I bought a trade-in. It was a little Saab Griffin Turbo,

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Interview highlights: 01:47 – Did growth just happen? 05:01 – When you hit 20 million… 07:32 – Why not spend more? 08:59 – Knowing how big your business is 11:16 – Triggers and reporting 14:42 – Does segmentation come into play? 17:26 – The impact of current events 21:46 – A CEO’s routine 24:53 – Growing pains to look out for 28:34 – Tool/technique recommendations 30:45 – Sources of business ideas 33:45 – An effect of success Plan the future of your business while relaxing in the Maldives. Click HERE Download the PDF transcription Transcript: James: James Schramko here. Welcome back to SuperFastBusiness.com. I’ve got a guest back for the second time. The last time I interviewed this guest, his business was doing around $5 million a year. We were talking about the comparison between direct response and ecommerce styles of marketing and how you can actually blend the two in what he does with his successful business called Survival Frog, and that was episode 491 in August of 2016. Now, here we are, at the time of recording at the end of May 2017, and our guest has almost doubled the business. So today, I’m going to be speaking with Byron Walker about business growth. Welcome to the call, Byron. Byron: Great. Thanks, James. Glad to be here. James: Now, I’m interested in the story of how you’ve doubled your store in less than a year. Especially because business growth is a hot topic with both SuperFastBusiness and especially SilverCircle. A lot of the things that I focus on are to achieve business growth. And I think the first thing that we should probably address is, was the growth something that you had planned or has it just happened? Can you plan growth? Byron: Yeah. It was definitely planned. In fact, I think a lot of the reason why we’re not only growing but growing in a fairly smooth manner; I mean yes, there’s growing pains and there’s craziness, but overall for the type of growth we’re seeing is fairly well leveled and feels good. And I think the reason behind that is we had already gotten a lot of our basics down, our procedures, documentation, the right people in the right seats. A lot of the things were in place that allowed us to grow. Because I mean growth is great, but sometimes it can cause a lot of damage too. And so we’re growing but we’re also growing where we’re increasing margins. Don’t get me wrong, it is so crazy but it’s pretty well-controlled in our growth. So it was planned and I felt we had a really good strong base before we really started popping the lid off the top. James: So when you sit down and think about where you want the business to go, who’s involved in that process and what is the process that determines what you’re going to plan and what is the plan for Survival Frog? The plan Byron: Again, I’ve got the right people in the right seats. Myself, I’m the CEO, and although I’m out of the day-to-day operations, I’m very heavy into the strategic planning of the company. And so who’s behind that? Certainly, I would take the lead role as the CEO of the company in charting the path to the future and where we’re going.

In the episode: 00:38 – It’s not about you 01:25 – Finding common ground 02:18 – How to treat big shots 03:22 – Beware of THIS 04:24 – When to approach a speaker 05:05 – Are you the person people want to be around? 05:59 – When invited to dinner… 06:53 – A big no-no 07:46 – What you can offer 08:39 – How to be recognized 09:17 – A way to bridge conversation Access the complete presentations from SuperFastBusiness Live 2017 inside SuperFastBusiness membership Download the PDF transcription and A Checklist For Meeting People At Live Events Transcription: James Schramko here. Welcome back to SuperFastBusiness.com. Today, I’m going to be talking about live events. I just ran my live event, SuperFastBusiness Live. All of the presenters there were fantastic. A lot of them I’ve met in person at other events, and quite often, in other countries. So today, I’m going to share with you some top tips on how to network better when you go to a live event. “How to network better at a live event” CLICK TO TWEET Be interested The first tip is be interested rather than trying to be interesting. So a lot of the people at events generally gravitate towards a bar. Wherever there’s food or refreshments served, that’s where people go because they’re away from home. So you’ll find people congregate there. And rather than trying to be very interesting and have everyone notice you, instead, be interested. Be curious. Ask questions. “Rather than trying to be interesting…” CLICK TO TWEET But just be low key as well. You don’t need to be over the top. You don’t need to stand out and be the class clown. What you want to think about is this is a very long-term relationship. And first impressions are important. But you’ll have more than a few bites at the cherry, and I’ll explain why in just a minute. Find things in common One thing that I do when I’m meeting someone is I find things that we have in common because that makes it comfortable to have a continued discussion. Where did they go to school? Where do they live? What things are they interested in? What type of careers have they had? What are their passions or sports? What sort of family situation have they grown up with? So there’s all sorts of common ground you can find. Fairly quickly, you’ll find friends who you have in common. These days, it’s even easier with things like Facebook will actually tell you who you have in common. So if you know the person, and you’re trying to establish contact, have a look and see who you have as mutual friends because they will be common grounds for you. In fact even better is to get an introduction from one of those friends if they happen to be there at the event. It’s way better to get introduced by somebody than for you to have to go up cold.

In the podcast: 03:13 – Our biggest driver 05:35 – Can you be guided? 10:01 – The role of experience 12:33 – The mental side of physical sport 17:37 – That thing called flow 20:30 – Some effective anchors 28:52 – Protecting our emotional horsepower 30:35 – If others can do it… 32:56 – Do you want to be in, or out? 36:45 – Picking your board of directors 41:24 – A quick summary Get strategy and mindset tips to grow your business inside SuperFastBusiness membership Download the PDF Transcription and 12 Insights and Tips for Achieving Better Performance Through Mindset Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, I’m speaking with an expert in mindset. His name is Nam Baldwin from Equalize.com.au. Welcome to the call. Nam: Thanks, James. Great to be here. James: Now, we have a mutual friend. Someone who’s been on a previous episode or two on SuperFastBusiness, Brenton Ford. He’s a swim coach, and he introduced us. Nam: Yeah, great guy. I’ve been doing a session with him not so long ago. James: I’ve been working with Brenton for many years. It’s been fun for me to get an insight into his world because as we get to develop products and look at how we package his business and sell training workshops, it’s been interesting just to develop an understanding of things like paddling technique, breathing technique, and as someone who’s taken up surfing in the last few years, I’ve been more and more interested in that. I’ve often wondered how some large, old dude can just paddle straight around me on a tiny, little shortboard when I’m struggling to make it out to the back, especially a year or two ago when I was on those Mini Mals as my training. It seems that there can be quite different results gotten from just changing the way that you do things and especially the way that you think about things. Would you say that’s true? Nam: Oh absolutely. Thoughts create feelings and feelings create the way in which we perform. The better the state, the better the feeling that we have within us, the better we allow ourselves to tap into the potential that we have. James: So let’s talk about the things that you’ve been focusing on. From what I’ve read, you are an emotional and stress-control management specialist. You especially help people with breathing techniques. I noticed you help some big-wave riders and some Olympic kayak gold medalists, some footballers and even a world-surfing champion, Mick Fanning. That piqued my interest tremendously because of course he’s so popular in Australia that even regular people would know who he is. They would have seen him on TV, especially yesterday because he announced he’s going back on tour, and he’s ready to take on another world title campaign. Have you been working with Mick? Working with Mick Fanning

In the episode: 00:50 – Accidental discovery 03:25 – How Wanderer Bracelets came about 04:57 – Fitting the product to a market 06:55 – The SCAMPER method 09:21 – The mindset that makes it work 10:59 – Building the team 13:07 – How important are live events? 16:23 – A couple of essential tools 19:13 – Working the system 21:55 – Some challenges of working remotely 25:35 – The layout of day-to-day 28:32 – A brief call recap 29:19 – Knowing who to hire next 32:19 – SuperFastBusiness Live from Ben’s viewpoint Ben and other world-class business experts will be sharing insights live on stage at SuperFastBusiness Live 2017 – Join them Download the PDF transcription Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com. It’s my absolute pleasure to introduce our guest today, Ben Katzaman from WandererBracelets.com. Welcome to the call. Ben: Thanks, James. Excited to be here. James: The reason for our call is in just a few weeks from the time of recording this, you’re heading over to Australia to talk about how to scale an e-commerce business at my SuperFastBusiness Live event, which we’ll also record, in case someone listening to this wants to catch up with that session. The real story behind your introduction to me is that we were sitting beside each other at a dinner in San Diego at Ezra Firestone’s conference afterwards, and you were just sharing with me this incredible journey you’ve been on with your own business. I said to you, “Please come and share this story with our audience.” There are a couple of things there. Firstly, a lot of people are, I think, trying to find out what they should do with their life or what they want to sell is a big, common question. In your case, it just was there. It was surrounding you, and you recognized it. So that was one part of it. The second part is, you’re quite a young man, and you’ve scaled a significant business producing hundreds of thousands of units, selling e-commerce, and you’ve got a large team. You have 40 people in your western team, the United States, and then you’ve got 150 people in your Bali team. So that’s a significant impact that you’re having on the universe in terms of creating stuff. So that’s how this came about. Today, we’re going to talk about what’s involved in growing a business quickly and at scale, but also, and most importantly, remotely. Because you’re not sitting in an office every day, are you Ben? Why work remote? Ben: No, I’m not. I’ve got an office in Florida now as we’ve grown. We just opened a full office a couple of weeks ago. But over the last two years since I started the business, I’ve spent a lot of time in Bali, Florida, Hawaii, Seattle, Oregon, San Diego, San Francisco, LA, Austin, New York, Australia, Bangkok, the Gili Islands. So I’ve spent more time remote than I have been in one place or with one team or the other. And that allows me to spend a lot of time with people I care about and meet people that I would never be able to meet otherwise, tap into new communities and nurture relationships.

In the video: 00:16 – Is this where you’re at? 00:55 – What OLB is 01:30 – The payoff of OLB Learn more about OLB when you join SuperFastBusiness membership Download the PDF Transcription Transcription: Hey, James here. I promised to make some videos this year. So today, I want to talk to you about the OLB strategy, which is going to help you a lot this year. So what does OLB stand for? I’ll get to that in just a minute. What’s your current situation? So the current situation that you may be in this is that you’re handling stuff like your emails, and your email broadcasts and stuff directly. Maybe you’re also editing and creating your content and then syndicating your content directly, maybe even running Facebook ads. Maybe you’re mucking around building your own website and leadpages. Maybe you’re handing customer support via inbox. What is OLB? If you’re doing all of these things, then you’re very, very direct. You’re going to find it hard to scale. These things don’t really scale. What I suggest you do is you go the OLB, which stands for One Layer Back. So now, you transfer all these things to somewhere else. “Transfer the things that don’t scale.” CLICK TO TWEET So for example, emails and support and looking after customers should be done through a support desk. So that’s one layer back from you. You should also be dealing with a team. Your team should be building your website or an outsourced supplier. And your team should be sending email broadcasts, and your team should be editing and syndicating content. So I deal with them in Slack and in GoToMeeting. So I am one layer back. OLB – One Layer Back. “Focus on what you really want to do.” CLICK TO TWEET The benefits So now, I can focus on the stuff that I really want to do, which is make the occasional video, do the occasional podcast, and then I give it to the team and let them do it. What does this mean? It means I can run my business from a mobile phone. I don’t need to have editing software, I don’t need to know how to use my CRM, I don’t need to know how to build a website, because the team is doing all of that stuff. I can outsource the help of a Facebook expert. I don’t need to know that either. I need to actually get rid of all of these tasks. I need to be one layer back from the action so that I can focus on the high-level stuff. So I hope you have more OLB for your year. If you enjoyed this video, let me know, so I might make you a few more. Grow your business faster and smarter with expert help from our community Enjoyed this episode? Be sure to comment on iTunes.

Video highlights: 00:38 – Are you keeping track? 01:34 – Why you should have a project system 01:57 – Make your next year a great one 02:15 – Two programs to look at Train your mind to set and achieve your goals Click HERE Develop a mindset for success CLICK HERE Download the PDF transcription Transcription: Hey, James Schramko here, and we are filming at Manly where I live, and I wanted to show you this. This is my surfboard. This is a tractor, and it’s the brand of JS. It’s not my name, it’s just coincidental. Track your progress In front of the tractor, you’ll see these little bars. This relates to progress. Every time I surf this board, I put a notch on the board. I’m actually creating this progress bar. My goal is to get to the end of this board. Why is that important? It’s important because I need to surf this board a lot to get good on it. I tend to switch boards around a fair bit, and my coach said he’d rather I stay on one board for a while. So as I learn and develop, I’m single-tasking or single-boarding. That progress bar is showing me where I’ve been. So if I’m getting frustrated, I just look at the bar and I think, well I’ve surfed in big waves, I’ve surfed in small waves, I’ve surfed at different beaches, and I can see where I’ve been. So I’m getting a sense of gratitude for all the work I’ve put in, and I also feel more confident, because the more notches I get on this board, like a Westerner in a gunfight, I’m actually going to get really confident on this board. “Be grateful for all the work you’ve put in.” CLICK TO TWEET When I go to big waves or hollow waves over reefs, I want to be confident on this board, and I want to surf well. So if we were to take this as a business metaphor, I do the exact same thing in my business. I actually create a project system. I archive things that I’ve achieved, so I can look back at them and see where I’ve come. I know where I want to be and how far it is. So I’ve got a specific point that I’m measuring to, and then I focus on that task. That’s been really effective for me. “Look back at things that you’ve achieved.” CLICK TO TWEET Two programs to look at Now I’ve been doing some hard work for you lately and reviewing some goal setting and action-oriented type programs because we’re at that time of the year in December where people start releasing these programs so that next year can be great. I just did a webinar about this in my own community. If you want to check out the links, I’ve put two links. There are two programs that are available right now. I’ve looked through the material, and they’re both good. One I would say is high performance and the other one is good for the general sort of introduction to the topic. So enjoy the content. Some of the trainings are really valuable, and they’re free. So if you’ll like that, then you’ll know enough to know if you want to get a course on this.