1069 - The Ridiculous Membership Hype...
01:17 - How did John get into the membership site software biz?04:09 - What started as a landing page and funnel builder software is now focused on community.5:48 - There are any number of options for going the membership route.
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Show Notes
01:17 - How did John get into the membership site software biz?
04:09 - What started as a landing page and funnel builder software is now focused on community.
5:48 - There are any number of options for going the membership route.
07:52 - If asked what is the best membership site software, James prefers a middle-ground technical solution like Kleq.
09:29 - Kleq has good reasons not to incorporate email functionalities.
13:09 - The importance of controlling one’s email list cannot be overstated.
16:10 - Dedicated third party email service has an important role, and many benefits.
18:37 - James outlines three critical insights on the limitations of all-in-one platforms managing emails.
20:33 - When it comes to memberships, there’s a sad, common story of people being misled…
22:17 - Running an online business requires an amount of seriousness.
23:21 - There’s something wrong with the way some people market and sell memberships as a business model.
27:19 - John’s clientele is largely business-focused.
28:40 - Can a membership site or course still make money?
31:46 - James used to do courses, but memberships are currently his preference.
35:16 - What is the role of online courses in a digital business strategy? And are they sustainable?
36:42 - If you haven’t heard about Kleq…