1032 - Stop Wasting Ad Money: Which Ad Strategy is Right for Your Business?
02:38 - You can’t just copy the big guys’ ad tactics. Here’s why…05:48 - Your type of business should inform your paid advertising strategy.08:06 - Misaligned targeting has consequences for a paid marketing campaign.
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Show Notes
02:38 - You can’t just copy the big guys’ ad tactics. Here’s why…
05:48 - Your type of business should inform your paid advertising strategy.
08:06 - Misaligned targeting has consequences for a paid marketing campaign.
10:36 - Charley works with a number of categories…
16:13 - Is it feasible to serve clients who compete with each other?
20:23 - The stage of business you’re at is relevant to your advertising campaign strategy.
21:55 - These people are out to “help” - but do they?
25:37 - How much trust does it take for someone to buy from you?
27:53 - Weigh the importance of preparation versus execution of your strategic advertising.
30:14 - James has noticed a pattern in the growth and decline of agencies.
32:09 - Charley brings some unique contributions and insights to the table of paid ad strategy.
33:38 - Is your business structured to effectively implement a specific type of advertising strategy?
36:07 - You’ve laid the foundation - here’s what’s next.
38:05 - These are some advertising strategies endorsed by Charley…