1026 - What are the Elements of a Great Video Ad?
01:20 - Video is big, for a number of reasons…07:27 - What kind of equipment is needed to create video ads?11:02 - How polished your video should be comes down a lot to audience expectation.13:13 - Visual perfection doesn’t count as much as authenticity.
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Show Notes
01:20 - Video is big, for a number of reasons…
07:27 - What kind of equipment is needed to create video ads?
11:02 - How polished your video should be comes down a lot to audience expectation.
13:13 - Visual perfection doesn’t count as much as authenticity.
19:00 - Where you shoot your videos makes a difference.
21:39 - How does good native YT video differ from a social media video ad?
25:42 - Should you amplify the stuff that naturally performs?
27:37 - Background stock footage does have a place.
32:09 - Charley and his team learn a lot through continual video advertising production.
33:32 - Here’s a checklist to go by if you typically make your own ad…