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Show Notes
This week on Jake & JZ, we talked about:
- What Why How, our simple framework for great marketing
- How successful companies apply this framework… or don’t! We compared Oura, Fathom, Playdate, Fletch, Meta Quest, and Apple Vision Pro
- How Nintendo redefined not just themselves, but the entire video game market
- Why founders should start with the story and differentiation, not the product
- The Startup Wayback Machine
- A great book: Pattern Breakers by Mike Maples Jr
- A great article: The Idea Maze is a Useless Idea by Cedric Chin
- Taking action to generate information
However, we did NOT talk about the election 😉
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Chapters
00:00 Nintendo zags when the world zigs
04:49 Character Labs
05:34 What-Why-How Framework
09:18 The Importance of a Clear Story
12:28 Examples of the 'What, Why, How' Framework in Action
21:39 Crafting Clear and Compelling Messaging
23:47 More What-Why-How Examples
33:32 Apple Vision Pro vs Meta VR: Marketing
43:47 Lessons from 'Pattern Breakers'
50:47 Challenging the Idea Maze