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Our Essential Books
Episode 11

Our Essential Books

Jake & JZ · Jake Knapp and John Zeratsky

January 16, 202544m 11s

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Show Notes

We discuss three essential books that help us break through uncertainty and focus on the most important work. If you want to get better at designing products and building companies, we think you should read:

On episode 11 of Jake & JZ, we also talked about:

  • Why your business needs an enemy
  • Insights from the “survival days” of successful companies (like the Startup Wayback Machine)
  • Crafting strategy based on your unique advantages
  • Why strategy is a hypothesis
  • How to summarize an entire book in 25 words
  • More lessons from journalism
  • Bad graphic design

Have a question for us? Send it to [email protected] and we’ll answer it on the show.

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