Season 3 · Episode 14
The Return on Change: Ilana Esterrich & Vincent Messina on Fixing Broken Transformations
It's not all about the numbers! · GENCFO
November 25, 202550m 16s
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Show Notes
Ilana Esterrich (CFO of Planned Parenthood Federation of America) and Vincent Messina (CPA and longtime finance-tech seller) explain why so many finance and tech transformations fail – and why we should stop obsessing over ROI on software and start measuring the return on change in how people actually work.
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