EP123 – Selling Hardware Without the Pain or the Price War with Alicia Shepherd
It's a Numbers Game · The MSP Finance Team
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Show Notes
In this episode, Alicia discusses her role as a hybrid distributor and manufacturer within the Wortmann Group, focusing on Terra branded devices and their distribution of over 10,000 SKUs from various major brands. The conversation delves into supply chain issues exacerbated by the pandemic and the Windows 10 support cessation, and how Terra positions itself against tier-one brands like HP, Dell, and Lenovo. Alicia highlights the importance of future-proofing devices, maintaining robust MSP relationships, and navigating the complex supply chain environment. She also emphasises Terra's commitment to delivering value and facilitating MSP margins through unique service models and leveraging their manufacturing insights.
00:00 Introduction and Welcome
00:07 Discussing Product Supply Issues
00:49 Understanding the Hybrid Model
01:41 Market Position and Clientele
03:20 Challenges in Hardware Procurement
08:16 Service and Support Differentiation
12:22 Current Supply Chain Challenges
22:02 Future Proofing and Device Specifications
27:44 Margin and Market Strategy
29:18 Conclusion and Contact Information
Connect with Alicia Shepherd on LinkedIn by clicking here – https://www.linkedin.com/in/aliciashepherd/
Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/danielwelling/
Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/
Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/
MSP Glossary: MSP Finance Glossary Explained | MSP Finance Team
We look forward to catching up with you on the next one. Stay tuned!
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